Tag: Information Commissioners Office

What GDPR requires for portable data?

Every email marketing company should know the difference between personal data and portable data. One you should avoid transporting, the other is mandatory to send if requested.  The GDPR allows individuals to demand and reuse their personal data for their own purposes. The premise is that they might want to transfer their data to another … READ MORE »

Not time to lose; GDPR and email marketing

I’ve had some strange emails over the last week or so. Some are ostensibly email marketing, others are newsletters, and most of these have been generated by the need to check my permissions. This is cutting it fine. There is a variation of forms of enquiries. One, from a company which I subscribe to their … READ MORE »

Breaches of personal data and the GDPR

The General Data Protection Regulations (GDPR) has a lot to say about what you should do if you think you have been subject of a personal data breach. You might think that all you have to worry about is the addresses in your email marketing lists, but it goes much further than that.  The first … READ MORE »

When to notify the ICO of a breach

We’ve covered what constitutes a data breach and how to plan for one in previous articles. If one occurs there probably is a requirement to notify the ICO. In judging whether a specific breach needs to be reported it is not simply gauging the risk to your email marketing list.  You have to establish the … READ MORE »

Planning for a data breach

The General Data Protection Regulations (GDPR) will have a great influence on email marketing. Recently we mentioned the way in which the GDPR defines personal data breaches and how to recognise them. Let’s look at how to plan for them. Training You will need to ensure that your data controller, data processors, and everyone else … READ MORE »

Personal data breach – what to do?

Email marketing is particularly vulnerable to personal data breaches and as such we must have procedures in place should the worst happen and everyone in your company must know what they should. Failure to conform to the requirements could be more costly than the loss of data. We’ve recently covered what a data breach is, … READ MORE »

How to recognise a data breach?

The first half of 2018 is likely to be dominated by the new General Data Protection Regulations (GDPR). The effects on email marketing are not overwhelming but there is a lot to note in the details. We will do our part in pointing out what to do in the run up to the go-live date … READ MORE »

Problems with patches for security flaws

You will have read the recent reports of security flaws in Intel, AMD and ARM processors that could be exploited by hackers. Not the sort of news to reassure any company with email marketing lists. Full details can be found here, including comments by users. The ICO website explains the situation in less technical terms … READ MORE »

Protecting your email marketing lists

You will have read the report published this year by the Google Project Zero team on vulnerabilities that, it appears, all modern computers are subject to. Email marketing, and any other business that is dependent on personal data, is under threat. The names given to these vulnerabilities, Meltdown and Spectre, are hardly reassuring. Given that … READ MORE »

Child safety in a digital world

Rumours can hurt your email marketing campaign. Whilst whether Freddie Starr did indeed eat a hamster might not concern everyone, when we are told that our kettles are spying on us as they are connected to the internet, can we dismiss it as easily? After all, there are microphones and video cameras in children’s toys. … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS