Tag: Email Marketing Campaign

Email marketing copywriters; be nice to them

Everyone is a writer in the same way that everyone is a plumber. You turn on a tap and water comes out. That’s cool. However, if you fail to secure a compression joint the same thing happens only in the wrong place. That’s writing for you. Writing for an email marketing campaign is not easy … READ MORE »

Support your writers

If your company is ambitious then you will have someone who is the dedicated writer for email marketing campaigns. This might be someone remote although many are now opting for in-house. Whilst writers are not delicate, they are a big investment so to get your money’s worth, take care of them. The first step in … READ MORE »

Targeted imagery in email marketing

When I was a young, aspiring writer I knew the first names of editors but was frightened of using them. My rejection rate gradually dropped as I fathomed what each one favoured. I was targeting my submissions before email marketing was invented. My next step was to predict the style of image each editor would … READ MORE »

Constraints on images

With the majority of emails being opened first on mobile devices your first reaction might be not to bother with images in an email marketing campaign. If they are not going to be looked at, there’s no point in them being there. We all know, though, that images sell. Is it worth the effort to … READ MORE »

Child safety in a digital world

Rumours can hurt your email marketing campaign. Whilst whether Freddie Starr did indeed eat a hamster might not concern everyone, when we are told that our kettles are spying on us as they are connected to the internet, can we dismiss it as easily? After all, there are microphones and video cameras in children’s toys. … READ MORE »

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