Email Marketing

Email Marketing Blog by Wizemail

SEO and email copywriting

You see it far too often. The copy that is in the marketing email is the same as that on the landing page. Whilst I know that consistency is reassuring for customers, these companies are missing a trick. Email marketing is a precise craft. Everything, from the From line to the last, short, paragraph must … READ MORE »

The Google fine & email marketing

 The EU’s decision to take on Alphabet’s Google Search (Google) was always going to be viewed differently depending on which side of the Atlantic you were. When the US Federal Trade Commission declined to take steps against Google the EU took action.   The fine looks eye-watering; €2.4 billion (£2.1bn) is getting on for twice … READ MORE »

The election result and email marketing

Last week’s election result surprised many, not least Theresa May. We will ignore the machinations of party politics and the problems with forming a coalition and concentrate on what its likely effect will be on email marketing. Let’s start by saying there is no consensus. A few minutes rustling through newspapers and online will reveal … READ MORE »

Free offer

Email marketing is awash with free offers although they are used for what is always a selfish purpose: links, leads and subscribers. When the Information Commissioner’s Office says they will do something for us without charge, you might be a bit suspicious. The ICO has developed over time, and under their progressive new head it … READ MORE »

Can I help you, sir?

There are any number of prosecutions for data law infringement, some of which show a cavalier attitude to regulations. When reading the decisions of courts it does seem that the offending company was asking for it. On some others there is the feeling of, ‘It could have been me.’ If you have a healthy email … READ MORE »

How to word surveys

The one way to ensure an email survey is abandoned is to be thoughtless in your choice of language. Your returns from email marketing campaigns will help you to ensure the questions do not patronise or confuse the subject, and a little care will negate the chances of being ambiguous. To put it another way, … READ MORE »

How to write a survey

Police officers have courses on how to make a suspect or agitated person compliant. Much of it comes down to distance and gestures but a significant factor is what they should say. One point covered is that a simple word or phrase in the wrong place can cause the situation to deteriorate. They’ve got got … READ MORE »

Finding out what you want to know

There you are, wondering if you should increase your range of products. There’s a certain investment in money, time and credibility in your favoured option and you will want to know whether you will end up with egg on your face. Nothing can take the risk out of email marketing but the software available to … READ MORE »

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