Free email marketing templates are one of the most accessible tools available to SMEs. They reduce design costs, speed up production, and eliminate the need for an in-house design team. But how effective are they – really – and how often should you be changing yours? Let's break it down. Templates vs Custom Design Teams: … READ MORE »
Free email marketing templates are probably one of the most significant reasons companies pick a particular provider. After all, that’s one aspect of email marketing that requires little input. You are presented with a form where all you have to do is pick the colour, insert a header and then it’s down to heading, copy … READ MORE »
There seems to be a fair bit of truth behind the idea that an item which is free is often treated with less care than one that is paid for. Evidence of this can be found in the way people use free email marketing templates. The fact that they are free should not distract from … READ MORE »
It seems odd to criticise companies for offering so many free email templates but it can create a problem. With so many to choose from it is tempting to pick one and just run with it. As with so much in email marketing, a bit of extra effort pays dividends. There are a number of … READ MORE »
One overwhelming positive to going with a reputable email service provider is the quality of the free email templates. There is nothing worse than staring at a blank screen trying to be creative. Not only that, the temptation is to copy. You will, of course, have studied the creations of your competitors. Let’s face it, … READ MORE »
The ease with which email marketing templates can be completed is a designed-in feature. It has taken somebody a lot of effort and we should be grateful to them. This simplicity is, oddly enough, a potential weakness. You could casually populate it with words and pictures and then send it out. There is more to … READ MORE »
There is little in the processes of email marketing that can be described as fun. Fulfilling certainly, rewarding in more ways than one obviously but no one looks forward to working with the data from returns, slicing up email lists or working out what price to charge on the offer. However, messing about with email … READ MORE »
It is a phrase that must bring joy to those engaged in bulk email marketing: free email templates. For a specialty where costs are low anything that takes time or money is to be abhorred. And free is such a lovely word. There is one thing to beware of however. It does not mean that … READ MORE »
Free is a friendly sort of word. It makes you smile. When it is used in the phrase Free Email Templates it should make your smile even broader. Not only are they free, that word again, but they are quick and easy to complete. More of a broad grin in all probability. With the mechanics … READ MORE »
The psychology of colour fascinates me. It should also fascinate you, but for different reasons. I delve into the various facets of the effects of colour because I, like a significant proportion of the male population, am partially colour-blind. You should research the subject because the use of colour can positively or adversely affect those … READ MORE »