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How to re-engage lapsed email subscribers

I apologise for starting on a negative point, but sometimes relationships come to an end and there’s nothing you can do about it. It goes for subscribers to your email marketing list as well as for life, but in both cases you can sometimes can overcome their reluctance to continue. Your subscribers will have a … READ MORE »

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

Advertise for free and gain subscribers

One of the requirements of email marketing is to give things away. It is the single most effective tool for gaining subscribers to an email marketing list. It’s refreshing to know that there are lots of free ways for us to access advertising to increase our return on investment. There are methods that you are, … READ MORE »

How to get paid for new subscribers

I used to edit a monthly magazine; 72pp, A4, full colour. I won an award yet here I am writing a blog. That’s because email marketing is much less stressful. Most writers harbour an image of an editor, in god-like mode, sitting as a desk covered in submissions, sweeping most into the waste bin. It’s … READ MORE »

How to gather information on subscribers

Just think what you could do if the amount of information you have on your friends is replicated in the data you have on the subscribers to your email marketing list. Those who are close to you might have told you their likes, but you gained most of the information watching them. The details we … READ MORE »

Using email to reassure your subscribers

Some years ago, before email marketing took up all my time, I indulged my inner nerd and created a fanzine website. The number of visitors would be seen as a disaster nowadays, but then it was bandwidth threatening. I learnt a costly lesson when I changed my web-authoring software. I took the opportunity to fundamentally … READ MORE »

Track subscribers to your email marketing lists

In a recent post, we've mentioned how few companies tracked their subscribers’ behaviour online. If this is you then you are missing out on a significant feature of email marketing. Those that do track have an advantage. The behaviour of subscribers to your email marketing list gives you metrics that can be used to segregate … READ MORE »

What do subscribers know about data?

Which?, the consumer magazine, has produced a report, the title of which, Control, Alt or Delete fails to explain its subject. The sub-heading, The Future of Consumer Data, is a little more enlightening. The full report, available to download here, rewards careful reading.  The very useful executive summary starts with: “Digitisation is remodelling consumer markets, … READ MORE »

Subscribers and your email marketing lists

The headline is not hyperbole, nor is it an exaggeration. It is not even a sub-editor working with a hangover. It is true. Remarkably, the person who causes some subscribers to leave will be you. You have already formed the opinion that it is all down to the GDPR and to an extent you are … READ MORE »

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