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What use are social media shares?

Whilst, as Google tells us, shares on social media do not directly affect SEO ranking, they do have positive effects. Not only that, they can increase your email marketing lists.  You will see that most blogs and articles on websites have share buttons for social media. You might be wondering what could the benefits possibly … READ MORE »

Email marketing or social media?

Neither is mutually exclusive of course. You can do both. It is better to ask whether you should or not. If things in the email marketing world are going well for you, expansion might be something you are considering. If so, then branching out into social media will be an option. The rewards can be … READ MORE »

Do you really want to chance social media?

When used in support of email marketing a well-planned social media initiative can give a good return on investment. You will have seen the limitation though; it must be well planned. Let’s look at the process a little critically.  Ask yourself: 1/ Can we afford it? Whilst it might look all but free on the … READ MORE »

Controlling social media

I don’t want to scare anyone but I am that bane of poor email marketing: a complainer. I know this runs counter to my British heritage, but if something I’ve bought doesn’t work, I put a lot of effort into getting it repaired, replaced or obtaining a refund. I’ve used the threat of social media … READ MORE »

Don’t Mention Going Green

In an online world, where it is so easy for customers to compare prices, any edge, even a slight one, is to be grabbed by both hands. One of the easiest seeming routes is to appear ‘better’ than your competitors by having lower prices, quicker service, or, perhaps, going greener in your email marketing. The … READ MORE »

Admit It; You Will Never Be Green

Social media is going through one of its periods of attacks on false claims of being green. We should accept that it is impossible for email marketing to be completely green in the sense of having no environmental impact. Servers, the requirement for precious metals giving the need for mines, plastics everywhere and transport of … READ MORE »

Advocates, the holy grail of email marketing

The final stage of the marketing funnel model is Advocacy. It’s the aspect that gives the greatest returns. After all, potential customers believe reviews before whatever you say in an email marketing campaign. Get advocacy sorted and so is your company’s future.  It is not the easiest aspect of the marketing funnel to crack, though … READ MORE »

Awareness – the start of the email marketing funnel

Making yourself apparent to your target audience has always been the difficult aspect of email marketing. No matter how good your offers are, if your customers are not aware of them, they won’t sell.  The more blanket forms of advertising, such as TV and other types of what we might call scatter-gun methods, have been … READ MORE »

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

GDPR and how it does not affect Christmas

I know you are not that interested in my problems, not with Christmas coming and not knowing if Brexit is, but getting known as a writer on the GDPR and email marketing has a certain downside this time of the year. I’m being pointed to as the bloke who told the headmistress of my grandchildren’s … READ MORE »

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