I was reading an article on successful landing page design for email marketing sign-up forms and came across research which suggested that the more boxes there were to fill in, the poorer the completion rate. This comes from the University of the Blatantly Obvious. Anyone not completely new to our craft would know that. The … READ MORE »
If you're not looking to expand your business, you're probably crazy or perhaps a multi-billionaire who's decided to take it easy for a while. For the rest of us – getting more leads is always on the agenda. Which is why WizEmail has made it incredibly easy for you to grab new contacts and funnel them automatically … READ MORE »
We recently covered using forms on websites for gaining subscribers.They have a lot of advantages over offline methods as they are passive and require little effort once they are set up. They can also lower the risk of errors in completion. There are certain situations when printed forms come into their own, such as when … READ MORE »
Whilst digital technology scores over a biro most times, there are certain occasions when paper forms can provide a better service. Do not ignore the old-fashioned ways for obtaining subscribers to your email marketing lists. One of the positives of online subscription forms, accessed by someone browsing your webpage or via a link to a … READ MORE »
There was an opinion piece in The Times on Saturday about the GDPR. Five days to go it suggested, before email nirvana. I try not to get irritated by poorly researched articles that are meant to be entertaining, but this one, I decided, was worth a few huffs and puffs. Giles Coren’s 1,100 or so … READ MORE »
Email marketing truths are not eternal. Circumstances change in response to outside forces as well and internal ones, and you should change with them. Let’s face it, if you don’t, your competitors will and you will fall behind. Take forms; everyone, including me, has said that the shorter the forms the more people will complete … READ MORE »
On the one hand you know you should keep sign up forms for those subscribing to your email marketing list as short possible, and on the other you want to know everything about the person as quickly as possible. So you are in a bit of a quandary. It is easy enough to find extremes. … READ MORE »
So how long should a sign-up form be? There is, of course, no perfect length for all requirements but we can give limits: running onto multiple pages is a no-no, as is not asking for sufficient information. There are a number of points to consider when trying to decide how long a particular form should … READ MORE »
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Using email marketing as a method of brand building is so effective that many companies refrain from investing in other methods. This could well be a mistake. Missing out on simple and cheap ways of presenting your company to a much wider catchment is a fundamental error. I edited a magazine. You are not interested … READ MORE »