Search

You have searched for: 'segmentation'

Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

Segmentation of email marketing lists Part 2

We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »

Sophisticated Segmentation

Those of you dedicated to maximising your ROI will likely be enchanted by this unbelievable feature. It's a winner! With WizEmail, you can segment your data into super-targeted, responsive groups using our simple drag and drop method. Which means you can hit the recipients in each segment with highly personalised, conversion-boosting messages. You'll be able to … READ MORE »

Data & Segmentation

…Because we’re going to give you infinite storage space within our system and let you split your contacts into an infinite amount of segmented groups. Then send out an infinite amount of emails with infinitely targeted super-campaigns. That’s right, we’re feeling generous over here at WizTowers. And how’s this going to help you maximize your conversions and … READ MORE »

Targeting your campaign using age alone

I have a neighbour who is 67. He’s grey-haired, a bit overweight and is often seen pushing his youngest grandchild around in a wheelchair. This year he will drive in a motor race for the first time. He says that he’s not your typical grandad, but then, no one is. We use many ways to … READ MORE »

The best way to use video in email marketing

It will probably come as no surprise to you that video is making great inroads in email marketing. It was the latest thing a couple of years ago and to a certain extent still is. It’s not always a good idea to just jump on a bandwagon, but now it has become established, you might … READ MORE »

How colour can be used to influence readers

I am, like around 8% of European males, partially colour-blind. In women, the rate is considerably lower, at around 0.5%. On top of that, there are many different kinds of colour blindness. You might be wondering whether there’s any point in trying to influence subscribers to your email marketing list with colour when there are … READ MORE »

Segment lists using subscriber lifestyle

Everyone has their preferred method of segmenting email marketing lists, be it age, location, purchasing history or [put your favoured way here]. How about trying a more sophisticated method, one that often gives a better ROI. The evidence strongly suggests that splitting email marketing lists according to the lifecycle of subscribers is one of the … READ MORE »

Do something about your email marketing lists

The festivities are over and your New Year promise to go to the gym every morning is, thankfully, a fading nightmare. But what of your resolution to ‘do something’ about your email marketing lists? Now that you have more free mornings, it’s a good time to start honing your biggest asset into a sharp tool. … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS