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Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

Segmentation of email marketing lists Part 2

We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »

Sophisticated Segmentation

Those of you dedicated to maximising your ROI will likely be enchanted by this unbelievable feature. It's a winner! With WizEmail, you can segment your data into super-targeted, responsive groups using our simple drag and drop method. Which means you can hit the recipients in each segment with highly personalised, conversion-boosting messages. You'll be able to … READ MORE »

Data & Segmentation

…Because we’re going to give you infinite storage space within our system and let you split your contacts into an infinite amount of segmented groups. Then send out an infinite amount of emails with infinitely targeted super-campaigns. That’s right, we’re feeling generous over here at WizTowers. And how’s this going to help you maximize your conversions and … READ MORE »

Do something about your email marketing lists

The festivities are over and your New Year promise to go to the gym every morning is, thankfully, a fading nightmare. But what of your resolution to ‘do something’ about your email marketing lists? Now that you have more free mornings, it’s a good time to start honing your biggest asset into a sharp tool. … READ MORE »

Planning your next email marketing campaign

There is no single method of planning an email marketing campaign that will suit everyone. We all want to make money but that’s a bit too vague to be useful. A plan has to be bespoke, specific to you and the product. A simple generic method that works for us all is to start at … READ MORE »

Segment your email marketing lists differently

It is all too easy to use the same old metrics when segmenting your email marketing lists. After all, the way you slice them has worked in the past, and you are testing them all the time. They obviously work but the question to ask yourself is whether they could be better.  Many of the … READ MORE »

Design email marketing campaigns for mobile

I won’t insult your capabilities by quoting statistics for mobile verses laptop/desktop opening of emails. We all know the argument is over. You should now design initially for mobiles and then expand for other devices, the reverse of what used to be the norm. So how do you go about it? The good news is … READ MORE »

Ways not to ruin a marketing email: #1 – jargon

After reading this paragraph, you might wonder what car mechanics has to do with email marketing lists, but all will be revealed later. I was researching an article on servicing classic cars and was shadowing a mechanic replacing a steering box. He had placed the components he’d removed on a bench I was standing by. … READ MORE »

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