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Segment lists using subscriber lifestyle

Everyone has their preferred method of segmenting email marketing lists, be it age, location, purchasing history or [put your favoured way here]. How about trying a more sophisticated method, one that often gives a better ROI. The evidence strongly suggests that splitting email marketing lists according to the lifecycle of subscribers is one of the … READ MORE »

Generating metrics for segmentation

We all could do with more metrics for segmentation in email marketing campaigns. You might well feel frustrated at the rate at which the information comes to you. However, there are ways to encourage subscribers to give you more information. There are, I am informed, two types of people who buy software: those who consider what … READ MORE »

Segmenting email marketing lists: the basics

It is the one thing that unites us all; all of us who are successful that is. If you don’t segment your email marketing lists you are condemning yourself to lower returns on your investment.  One of the most frequently asked questions is how to go about it and, like much in email marketing, the answer … READ MORE »

Segment your email marketing lists differently

It is all too easy to use the same old metrics when segmenting your email marketing lists. After all, the way you slice them has worked in the past, and you are testing them all the time. They obviously work but the question to ask yourself is whether they could be better.  Many of the … READ MORE »

How to start segmenting email marketing lists

It wasn’t a surprise to discover in a recent report that roughly half of email marketing companies do not segment their email marketing lists. However, it did come as a disappointment.  It might be, of course, that some of these companies operate in a niche market and their subscribers come from a very specific pool, … READ MORE »

Segmenting email marketing lists – the edge

Every company segments their email marketing lists, at least all those you regard as competitors. The only difference is how well they do it. Most will use the obvious criteria, such as age, gender, location, which means that if you want to gain an advantage you need to do something special. You will be able … READ MORE »

Ways to segment your email marketing list

The one thing we all need in email marketing is a new way of doing things, at least, different to the way our main competitors are doing it. The constraints include taking the risks while others being able to copy you or that you try something that bombs and it costs you subscribers. Therefore we … READ MORE »

Segmented email marketing lists – what’s next

We have recently mentioned the basic, single factor method of segmenting email marketing list for the purpose of targeting emails. For greater ROI, you need to go a little further. Let’s take the example of customer who bought a high level printer from you. A quick assessment of your data will show that 50% of … READ MORE »

Segmentation of email marketing lists Part 2

We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »

Segmenting email marketing lists

There are two reasons for segmenting your email marketing lists: for testing, and precise marketing. The difference between the two is significant: in the first case those in each list should be as similar as possible, and for the second there must be a difference. So it is important not to mix up the two. … READ MORE »

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