Search

You have searched for: 'personalisation'

Personalisation and email marketing

Personalisation has been proved to be an effective marketing tool. If you build a working relationship with a customer, they are more likely to buy. Further, clicking the unsubscribe button becomes more difficult for them. Automated responses can be a simple way of making your email marketing campaign more personal and what better way than … READ MORE »

Effective Personalisation in Email Marketing

If, like me, you search the internet and chat rooms to identify trends of, and worries about, bulk email marketing it is never long before you realise that there is much argument over how to address your subscribers. Should it be by first name, with a 'salutation' or as Dear Customer. Despite the disputes and … READ MORE »

Personalisation Basics

Data Collection and Recording One of the most popular questions is what data to collect for email marketing software. For once the answer is simple and straightforward: as much as you can get. Become a hoarder, although within the limits of the Data Protection Act (DPA). Retain as much information as you can that will … READ MORE »

Personalisation

We've all received promotional emails before. Which kind are you more likely to respond to? The one with your name on it or the one with 'Dear Sir/Madam' or worse still, 'Dear </insert name here>'? Personalising emails increases conversions and maximizes your ROI. It’s a fact. But doing it manually will take you forever. So we've … READ MORE »

Poor Results? Do More Than Just The Basics

  You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring.  Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »

Effective use of preheaders in email marketing

We’ve recently mentioned how your email marketing open rates depend to a great extent on your choice of Subject Line. You’ll be pleased to know that they need to be supported by a preheader and that these need as much creativity as the Subject Line. As the preheader is known by other titles, I’ll clarify … READ MORE »

The value of being moral in email marketing

There can be few who haven’t opened a kitchen cupboard, found an item they haven’t used for years, and wondered, “Why on earth did I buy that?” It is proof, if that was needed, that customers do not buy with carefully constructed logic. It might have been an impulse buy or it could have been … READ MORE »

Keep your subscribers coming back for more

We recently gave some ideas on gaining subscribers to your email marketing lists. Here are six ways to ensure they stay and continue to buy. 1/ Respond to loyalty This means more than just discounts and including them in generous email marketing campaigns, although don’t ignore coupons and special reductions. It can be much more … READ MORE »

Difference between strategy and tactics?

Ask 17 people how to tell the difference between email marketing stratergy and tactics you’ll be no better informed than when you started. Try it yourself. I searched under ‘difference between email marketing strategy and tactics’ and gave up after clicking on 17 links. Most irritatingly, the same examples were used in various links for both … READ MORE »

How will email marketing develop in 2018?

One of the most remarkable trends over recent years, and which intensified in 2017, is the way that consumers have taken to new technology. No post Christmas lunch snooze for me. There was chatting to some of my family in Kyoto for a while, then moving westwards to Lucerne for a magnificent live view of … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS