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Personalisation and email marketing

Personalisation has been proved to be an effective marketing tool. If you build a working relationship with a customer, they are more likely to buy. Further, clicking the unsubscribe button becomes more difficult for them. Automated responses can be a simple way of making your email marketing campaign more personal and what better way than … READ MORE »

Effective Personalisation in Email Marketing

If, like me, you search the internet and chat rooms to identify trends of, and worries about, bulk email marketing it is never long before you realise that there is much argument over how to address your subscribers. Should it be by first name, with a 'salutation' or as Dear Customer. Despite the disputes and … READ MORE »

Personalisation Basics

Data Collection and Recording One of the most popular questions is what data to collect for email marketing software. For once the answer is simple and straightforward: as much as you can get. Become a hoarder, although within the limits of the Data Protection Act (DPA). Retain as much information as you can that will … READ MORE »

Personalisation

We've all received promotional emails before. Which kind are you more likely to respond to? The one with your name on it or the one with 'Dear Sir/Madam' or worse still, 'Dear </insert name here>'? Personalising emails increases conversions and maximizes your ROI. It’s a fact. But doing it manually will take you forever. So we've … READ MORE »

Productive Words To Use In A Subject Line

The Subject Line has more than one function. It needs to catch the attention of our subscribers to our email marketing lists without putting them off with sensationalism. It has to intrigue, excite and encourage. The marketing email that is not opened is a waste of effort, so much depends on the Subject Line. Some … READ MORE »

Use Follow-Up Emails To Connect With Leads

You don’t want to let a customer, potential or actual, out of your control as that way you’ve lost them. If they’ve contacted you, for whatever reason, you want to pull them in. It’s the only way for successful email marketing. All you need is a valid reason to send an email. You might have … READ MORE »

Why Should You Send Follow-Up Emails

For once there’s a simple and easily understood suggestion for email marketing; you should send follow-up emails as often as possible. There it is, nice and clear. There are some caveats of course, but these are minor and rather obvious.  The only prerequisite is that there must have been some kind of contact between you … READ MORE »

Poor Results? Do More Than Just The Basics

  You’ve been in email marketing for a while, and have enough subscribers to make it a worthwhile endeavour. You’ve run a few campaigns, improving a bit each time, but you seem to have reached a plateau. The graphs are not inspiring.  Let’s assume that, like most people in your position, you’ve checked all the … READ MORE »

Effective use of preheaders in email marketing

We’ve recently mentioned how your email marketing open rates depend to a great extent on your choice of Subject Line. You’ll be pleased to know that they need to be supported by a preheader and that these need as much creativity as the Subject Line. As the preheader is known by other titles, I’ll clarify … READ MORE »

The value of being moral in email marketing

There can be few who haven’t opened a kitchen cupboard, found an item they haven’t used for years, and wondered, “Why on earth did I buy that?” It is proof, if that was needed, that customers do not buy with carefully constructed logic. It might have been an impulse buy or it could have been … READ MORE »

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