Search

You have searched for: 'online forms'

Paper subscription forms for email marketing

Whilst digital technology scores over a biro most times, there are certain occasions when paper forms can provide a better service. Do not ignore the old-fashioned ways for obtaining subscribers to your email marketing lists.  One of the positives of online subscription forms, accessed by someone browsing your webpage or via a link to a … READ MORE »

Do something about your email marketing lists

The festivities are over and your New Year promise to go to the gym every morning is, thankfully, a fading nightmare. But what of your resolution to ‘do something’ about your email marketing lists? Now that you have more free mornings, it’s a good time to start honing your biggest asset into a sharp tool. … READ MORE »

How to gather information on subscribers

Just think what you could do if the amount of information you have on your friends is replicated in the data you have on the subscribers to your email marketing list. Those who are close to you might have told you their likes, but you gained most of the information watching them. The details we … READ MORE »

The basics of lead generation

For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort.  Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »

EU legislation for email marketing

There will be all sorts of legislative problems with regards compliance with EU marketing regulations once Brexit occurs. Some suggest that initially there will be little change due to the complexity of the subject. In other words, we will tick along under the current laws and regulations for a while yet. The European Commission has … READ MORE »

Email marketing changes in 2016

2016 has been a momentous year for the UK. What is more, it is likely that it will be talked of, have books written about it, and be the subject of many a thesis over the next few years. We used to segment history by way of the surnames of our monarchs. Can there be any … READ MORE »

Data searches for email marketing campaigns

For data to be effective it must be relevant, accurate and current. The most significant benefit of email marketing is that there is no other method of marketing where the three requirements are satisfied so completely. So it might seem a little odd to suggest you should try other ways of obtaining data. There is … READ MORE »

The validity of endorsement in email marketing

A few weeks ago we mentioned endorsements, pointing out that they were an effective way of generating click throughs and completions and are particularly effective in email marketing. The post was mainly practical but the Committee on Advertising Practice (CAP) has come out with guidance on the matter.  The advice, which is described as for … READ MORE »

Honesty & relationships in email marketing

When researching for articles I often come across examples of both good and bad marketing. It is best to focus on the former but sometimes I feel the need to share a warning. The promise was for 15meg of pdf on relationship building. As I was going on a train journey I thought I would … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS