With the end of Covid restrictions in sight, if you have good eyesight, you are probably feeling a little euphoric. Maybe your short-term problems are over. A return to normal-ish email marketing campaign planning is surely just around the corner. It’s not a return to the ‘old days’. There are a number of factors with … READ MORE »
It might be fair to say that many email marketing companies view the Information Commissioner’s Office (ICO) with a degree of trepidation. They take pleasure in listing the latest penalties they have imposed on their website. It’s enough to make anyone nervous. However, they normally also list the criteria they will use to judge you, … READ MORE »
The Information Commissioner’s Office has, presumably under instruction, accepted that those companies with personal data are experiencing significant difficulties during the lockdown; and none more so than us in email marketing. It promises to approach the law with all the flexibility allowed, and that it will concentrate on the greatest threats. It’s not a carte … READ MORE »
The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset. It is almost as if the ICO doesn’t want a lot of bother. It’s the easy … READ MORE »
We’ve covered what constitutes a data breach and how to plan for one in previous articles. If one occurs there probably is a requirement to notify the ICO. In judging whether a specific breach needs to be reported it is not simply gauging the risk to your email marketing list. You have to establish the … READ MORE »
Despite rumours to the contrary, it is probable that the vast majority of email marketing companies will have to comply in full with the General Data Protection Regulations (GDPR). Whilst it is true that companies with fewer than 250 employees are exempt from certain provisions of the regulations, there are conditions which effectively mean that … READ MORE »
If you are unaccustomed to posh dinners, with serviettes, avocados and stuff, you might not know which knife to use with which course. In such circumstances it is a good idea to follow an example of someone hungrier than you. Many hosts, considerate of the feelings of their guests, might perform the role themselves. So … READ MORE »
I attended – those were the days – a two-day seminar which was headlined as ways to avoid the habitual problems of SMEs. The various mistakes made by other companies were covered. It had particular relevance to email marketing as it focused on data security. Let me put you out of your misery with regards … READ MORE »
If you want to scare yourself, run an online search with the criterion, ‘data breach claims’. You will find a long list of companies offering ‘no-win no fee’ with the question, ‘Was your personal data leaked?’ If you remember the PPI frenzy, it might concern you. There are specifics in the search results, such as … READ MORE »
Thank goodness that’s over. We can now return to our normal working practices. With the end of the requirement to allow working from home, we can get our staff back under one roof and ensure that the data on subscribers to our email marketing lists are dealt with securely, without the fear of who might … READ MORE »