We’ve covered what constitutes a data breach and how to plan for one in previous articles. If one occurs there probably is a requirement to notify the ICO. In judging whether a specific breach needs to be reported it is not simply gauging the risk to your email marketing list. You have to establish the … READ MORE »
Despite rumours to the contrary, it is probable that the vast majority of email marketing companies will have to comply in full with the General Data Protection Regulations (GDPR). Whilst it is true that companies with fewer than 250 employees are exempt from certain provisions of the regulations, there are conditions which effectively mean that … READ MORE »
If you are unaccustomed to posh dinners, with serviettes, avocados and stuff, you might not know which knife to use with which course. In such circumstances it is a good idea to follow an example of someone hungrier than you. Many hosts, considerate of the feelings of their guests, might perform the role themselves. So … READ MORE »
The Brexit vote on 12 March was critical. It is likely to have an effect on business opportunities, your ROI and how you run your email marketing campaigns. Regardless of what happens from now on, it is a watershed moment for all of us. It will give your customers a great deal of concern for … READ MORE »
As nothing has been decided yet, there might seem little point in an article on what will happen on 29 March to the email marketing industry in this country. However, some things are clear; there are three options ‘on the table’. There might be more but let’s go through the main ones. No Brexit If … READ MORE »
This time last year, almost all email marketing commentators and bloggers would have suggested that the then soon to arrive General Data Protection Regulations would be the big thing for 2018. I’m not only saying this to show how prescient I was. Everyone said it. We were proved right of course. What few suggested was … READ MORE »
I know you are not that interested in my problems, not with Christmas coming and not knowing if Brexit is, but getting known as a writer on the GDPR and email marketing has a certain downside this time of the year. I’m being pointed to as the bloke who told the headmistress of my grandchildren’s … READ MORE »
There are no specified requirements in the General Data Protection Regulations (GDPR) regarding passwords. This is not necessarily the good news that it might seem initially. If there were detailed requirements then all you would have to do is to conform to them and everything would be fine. The lack of precision means that critical decisions … READ MORE »
A fundamental requirement of email marketing is to ensure our security systems are up to date. However, we react to threats so are always one step behind the hackers. What we view as cutting edge is a solution to yesterday’s problem. You are not doubt reassured that your security systems, which deny access by way … READ MORE »
Commissioning a logo is a costly exercise. If you opt for decent quality it will cost quite a bit. If you go for a cheaper option it will look as if you went for the cheapest one. You might wonder if you do without one in email marketing? If you read books or articles on … READ MORE »