Free email marketing templates are probably one of the most significant reasons companies pick a particular provider. After all, that’s one aspect of email marketing that requires little input. You are presented with a form where all you have to do is pick the colour, insert a header and then it’s down to heading, copy … READ MORE »
There seems to be a fair bit of truth behind the idea that an item which is free is often treated with less care than one that is paid for. Evidence of this can be found in the way people use free email marketing templates. The fact that they are free should not distract from … READ MORE »
It seems odd to criticise companies for offering so many free email templates but it can create a problem. With so many to choose from it is tempting to pick one and just run with it. As with so much in email marketing, a bit of extra effort pays dividends. There are a number of … READ MORE »
There is little in the processes of email marketing that can be described as fun. Fulfilling certainly, rewarding in more ways than one obviously but no one looks forward to working with the data from returns, slicing up email lists or working out what price to charge on the offer. However, messing about with email … READ MORE »
Let me confess from the beginning that all I’m suggesting is that following the data blindly can often be a poor option. For email marketing, data is a tool, nothing more. It needs to be kept sharp, but be careful of stabbing yourself. Let’s say that you want to split test a new email design. … READ MORE »
Even if you seek out trends in email marketing design in the hope they will give you some idea of what’s ‘in’ at the moment, you might have overlooked the various annual graphic design awards. As an example of self-indulgence they are nowhere near that of the Oscars, but there does seem to be an … READ MORE »
Is now the right time for you to change the branding for your email marketing campaigns? There should always be a reason for change, but given the number of free email marketing templates you have available, if you have been running with the same old predictable appearance for email after email, that is probably reason … READ MORE »
The Japanese word Ma confounds reason. Online you will find multiple translations, some of which contradict one another. There is a general consensus that can be summed up as the gap between objects can be as important as the objects themselves. This is useful to bear in mind when designing an email marketing campaign. Given … READ MORE »
I have always suggested looking to specialities outside of email marketing to see how they operate. Many use methods that we can usefully learn from. Let’s take what might seem a bold step further and see how criminals use emails in their activities. I’m not, of course, suggesting we indulge in any unlawful activity. However, … READ MORE »
Let’s be reassuring; no matter how badly your current email marketing campaign is going, or if the inter-departmental problems are restricting your ability to do your job properly, you have it easy compared to the Prime Minister. Mrs May’s had a rough couple of weeks and, if anything, the forecast is that it will get … READ MORE »