Search

You have searched for: 'email marketing templates'

How to test email marketing templates

Free email marketing templates are probably one of the most significant reasons companies pick a particular provider. After all, that’s one aspect of email marketing that requires little input. You are presented with a form where all you have to do is pick the colour, insert a header and then it’s down to heading, copy … READ MORE »

Exploit your free email marketing templates

There seems to be a fair bit of truth behind the idea that an item which is free is often treated with less care than one that is paid for. Evidence of this can be found in the way people use free email marketing templates.  The fact that they are free should not distract from … READ MORE »

Make Email Marketing Templates That Work For You

It seems odd to criticise companies for offering so many free email templates but it can create a problem. With so many to choose from it is tempting to pick one and just run with it. As with so much in email marketing, a bit of extra effort pays dividends. There are a number of … READ MORE »

Email Templates: Keep or Change?

Free email marketing templates are one of the most accessible tools available to SMEs. They reduce design costs, speed up production, and eliminate the need for an in-house design team. But how effective are they – really – and how often should you be changing yours? Let's break it down. Templates vs Custom Design Teams: … READ MORE »

Colour can boost email marketing sales

The psychology of colour fascinates me. It should also fascinate you, but for different reasons. I delve into the various facets of the effects of colour because I, like a significant proportion of the male population, am partially colour-blind. You should research the subject because the use of colour can positively or adversely affect those … READ MORE »

Easy Ways To Save Money In Email Marketing

We have all been used to negative forecasts for SMEs but they haven’t been as dire for some time. Every economist, political reporter, marketing researcher and their dogs are suggesting that whatever business we are in, we are going to struggle over the coming months, email marketing included. History, though, tells us otherwise. In any, … READ MORE »

What’s Wrong With Your Email Design

Here’s a little experiment you can try. I first saw it used by a content manager, whom I was assisting, against the owner of a website, but it works just as effectively for email marketing. She asked the chap, “What’s your favourite bit of your website?” He mentioned a feature that I had already identified … READ MORE »

Suspect The Agreed Truths Of Email Marketing

It’s one of the most repeated rules of testing in email marketing; only test one criterion at a time. If you test two, the results are no longer statistically clear and precise, which is the what makes testing such an essential tool. Do it properly and you know. Anything else is a guess and will … READ MORE »

Limit The Errors In Your Email Campaign

You might think that by using the word ‘limit’ we are setting the bar much too low. Wouldn’t eradicate, eliminate, remove be better options? If my years of copywriting have taught me anything it is mistakes will happen. Errors can run the gamut, from wrong colour for the banner headline to a double entendre going … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS