I won’t insult your capabilities by quoting statistics for mobile verses laptop/desktop opening of emails. We all know the argument is over. You should now design initially for mobiles and then expand for other devices, the reverse of what used to be the norm. So how do you go about it? The good news is … READ MORE »
For data to be effective it must be relevant, accurate and current. The most significant benefit of email marketing is that there is no other method of marketing where the three requirements are satisfied so completely. So it might seem a little odd to suggest you should try other ways of obtaining data. There is … READ MORE »
The most useful lesson I learned at art college was that I lacked talent. I was in the same lectures as those with real ability, one or two of whom went on to be quite famous in graphic design. You'd think I'd stand no chance but I completed my course with distinction despite my potential … READ MORE »
I am a regular customer of an international software company. They have a reputation for value for money products, one which I find well deserved. I am a subscriber to their email marketing list and buy two or three items every year. Where they fail is in the execution of their email marketing campaigns. A … READ MORE »
I was once on a course that had nothing to do with sales and email marketing. It was all about questioning techniques. The biggest problem for anyone engaged in interviews is trying to get to the truth and we were introduced to a number of methods of, they said, getting the person to open … READ MORE »
The cheapest method of sourcing images for email marketing campaigns is to take them yourself or have your staff do so, for suitable reward one hopes. You’ll eventually have quite a few to choose from, although, of course, they’ll lack that bit of professionalism you want to encourage. If you’ve got the budget, you might … READ MORE »
You are probably as fed up with Black Friday and Cyber Monday email marketing campaigns as are the subscribers to your email marketing lists. They’ve probably been more stressed than you as they will have seen their preview pane a mess of Black, Cyber, Friday, Monday and Weeks. How did you do? Were you as … READ MORE »
I have an email address that I use for subscribing to email marketing lists in order to discover the latest trends and see what works and what doesn’t. Over the Black Friday/Cyber Monday (hereinafter Black Friday) weekend, I discovered, with little surprise, that I had 17 emails which included the heading Black Friday. What chance … READ MORE »
You probably think that if you pack your next email marketing campaign with images and little copy, it might well go to the spam folder, or even be bounced. To an extent you are correct. ISPs tend to bin image heavy marketing emails but there are simple, cheap and easy ways around the problem. Quite … READ MORE »
The best thing about email marketing is, in some respects, its very worst factor. You were, no doubt, excited at the prospect of lots and lots of data from the returns of a campaign. Then it cascaded in and you had no idea what to do with it all. Understanding what the various terms mean … READ MORE »