There’s only one way of assessing the overall success of an email marketing campaign and that is by the return on investment. It’s the only metric that matters. However, you need to concentrate on the details rather than go for changes to the total. The function of a marketing email is to get your subscribers … READ MORE »
Some years ago I paid to attend a problem-solving course. In many ways, it changed my life despite the methods I was taught being all too obvious. I was given a model, with lots of sub-routines, but the main thrust was to break a problem into many smaller ones. The model works for wars as … READ MORE »
If reports are correct, not only has the response to Covid-19 given rise to a substantial increase in online sales, but there has been a significant rise in the number subscribing to email marketing lists. One bit of good news from 2020. Are you treating these new subscribers differently to the ones you gained during … READ MORE »
The open rate returns from your email marketing software might have given your confidence a boost when you checked them against those from the previous campaign. The subtle changes you made to the Subject line were obviously a brilliant idea and all that remains is to tell your boss. However, you might be missing a … READ MORE »
Last year we mentioned video in email marketing was not the coming thing; it has arrived. It’s not for everyone. It might not increase your open rates. However, it seems many are using it and, unless they are not split-testing, it is probable that it works for them. Come on – give it a go. … READ MORE »
With a downturn in in the public’s buying habits, it can be difficult, and if not, then impossible, to instinctively identify specific reasons for low performance in email marketing. After all, low demand might be common across all your competitors. Then again, it might be something specific you could improve. How to work out which? … READ MORE »
The best thing about email marketing is, in some respects, its very worst factor. You were, no doubt, excited at the prospect of lots and lots of data from the returns of a campaign. Then it cascaded in and you had no idea what to do with it all. Understanding what the various terms mean … READ MORE »
You anticipated a killing. You’ve built up a small but, you believe, good quality email marketing list. The first few, low level, campaigns went as well as you expected, and you learnt a lot from them; enough, you feel, to try something special. The offer was one you’d been planning for ages, one destined to … READ MORE »
There is no single method of planning an email marketing campaign that will suit everyone. We all want to make money but that’s a bit too vague to be useful. A plan has to be bespoke, specific to you and the product. A simple generic method that works for us all is to start at … READ MORE »
Your email marketing campaign is a triumph. Your click-through rate is the best you’ve ever had. Yet it was all wasted because of the high number of abandoned shopping carts. Don’t despair; most problems are easily fixed and with some careful changes your rate could drop considerably. A report suggests the average rate of abandonment … READ MORE »