It is a peculiar, not to mention frustrating, fact of email marketing that some subscribers will click through to the landing page and then abandon the transaction. The question that comes to mind is: Why? The correct answer will show the way to increase completions. It is not as if the shopper is feeling the … READ MORE »
I’ve stored an advert to subscribe to an email marketing list for a little over nine months. It was in an enewsletter, with a hotlink to a landing page for ‘regular offers of products, often at a reduced price’. Whilst I didn’t expect to be offered anything I particularly wanted, I thought I’d give it … READ MORE »
Some years ago I paid to attend a problem-solving course. In many ways, it changed my life despite the methods I was taught being all too obvious. I was given a model, with lots of sub-routines, but the main thrust was to break a problem into many smaller ones. The model works for wars as … READ MORE »
I used to edit a magazine. The layout, design, images and copy are there to encourage the person to read the article and become lost in it. It means, hopefully, that they will come back for more. The problem is that editors and graphic designers look at the page from their specific skills point of … READ MORE »
Some years ago, when history was my main pastime, I belonged to a group which rented a rather well-known TV historian for a talk on the British Civil Wars. It was fascinating. However, the most memorable part was the post wine and finger buffet Q&A where, loosened by the rather decent vintage, the speaker wandered … READ MORE »
At the time of writing, there was no clear cut decision as to the nature of Brexit, whether it would go ahead on 31 October, or at all. Whatever your thoughts on the matter, and how it will affect email marketing, now is not the time to wait for clarification. The Government has, on https://www.gov.uk/brexit#business, … READ MORE »
The 7 points to consider in landing page design There are any number of things to consider when designing a landing page. This is email marketing, so there will be lots of options, but here is my top seven. You might disagree, but it might get you thinking. 1/ One size does not fit … READ MORE »
You can’t argue against it. It’s obvious that selling products at a loss does nothing for your ROI, at least not directly. Yet email marketing companies do it. Not only that, the most successful seem to do it more than the others. Therefore, they must have their reasons. For research purposes I subscribed to … READ MORE »
Your website should be a source of leads and subscribers to your email marketing lists. So why clutter it with an About Us page? From what I’ve found when researching this article, most company websites have them. They are often beautifully laid out, the text generally inspired and the images well chosen. How irritating is … READ MORE »
With the majority of emails being opened first on mobile devices your first reaction might be not to bother with images in an email marketing campaign. If they are not going to be looked at, there’s no point in them being there. We all know, though, that images sell. Is it worth the effort to … READ MORE »