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Gifts That Benefit Both Giver & Receiver

It’s a magic word: ‘FREE’. If you wave it about all sorts of things can happen. If you are looking for ways to encourage people to subscribe to your email marketing lists then giving them something for signing up has a certain attraction to it. You do not want to give too much away of … READ MORE »

Canadian anti-spam legislation

The Canadian Fighting Internet and Wireless Spam Act (the Act) creates new offences when sending commercial email in to and out from Canada. FISA, as it is known, is an example of the sort of restrictions email marketing might be facing in years to come. The act creates a new definition: commercial electronic messages (CEM) … READ MORE »

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