Email Marketing

Email Marketing Blog by Wizemail

Finding out what you want to know

There you are, wondering if you should increase your range of products. There’s a certain investment in money, time and credibility in your favoured option and you will want to know whether you will end up with egg on your face. Nothing can take the risk out of email marketing but the software available to … READ MORE »

A quick guide to surveys for email marketing

Many managers are put off surveys, and for good reason you might think. Aren’t they hard work? Isn’t the return rate too low for dependable results? And surely email marketing software gives the same data but much quicker. All these objections can be overcome. I received an email from the Information Commissioner’s Office (ICO) asking … READ MORE »

Your response to an email marketing price war

How do you react to a perceived threat? Fight or flight is what covers most automatic responses. Stopping and having a think about it doesn’t have the same positive vibe but in the case of discovering that another email marketing company has undercut your price for a product it is the most logical way to … READ MORE »

Different ways to use an eNewsletter

We have mentioned on these pages many times before that for many companies an eNewsletter (newsletter) gives a good return on investment. There are many side benefits, such an acceptance of the From address giving a higher open rate for marketing emails. To make a newsletter work costs a significant amount of money and a … READ MORE »

Big data is big for data protection

As titles go for an e-book the Information Commissioner’s Office have not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »

The challenge of big data

As titles go for an e-book, the Information Commissioner’s Office has not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »

EU legislation for email marketing

There will be all sorts of legislative problems with regards compliance with EU marketing regulations once Brexit occurs. Some suggest that initially there will be little change due to the complexity of the subject. In other words, we will tick along under the current laws and regulations for a while yet. The European Commission has … READ MORE »

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