Email Marketing

Email Marketing Blog by Wizemail

The new guide to pricing practices

We have had a long period where the 2010 Pricing Practices Guide (PPG), not to mention its predecessors, has been the easily understood and readily available check for email marketing pricing. It was prescriptive and as long as its provisions, such as the ’28-day rule’ were followed we could be confident we complied with the … READ MORE »

All metrics are not born equal

With email marketing software becoming more sophisticated year on year you will, no doubt, wonder if there is one that is more important than all the others. I'll take an educated guess; most of those involved in email marketing would suggest that the open rate is the one essential. After all, if an email is … READ MORE »

The one return that matters

If you were to run a side by side test of two segmented email marketing lists which differed only in the sending time, and one list came back with a 2% higher open rate, would you then change the sending time for all of the chosen demographic? After all, 2% is a significant figure. If … READ MORE »

How to plan for 2017

For once, no one is predicting the death of email marketing in the coming year. Perhaps the doomsayers have learnt their lesson after previously promising just that. Research suggests that we can enjoy a 44 times ROI which means that we are still the best option out there. The promise of dire consequences to the … READ MORE »

Eight considerations with a gift campaign

Don’t run away with the idea that there is little to go wrong in a campaign where you give away products. Some major companies, many with massive turnovers, have made basic mistakes. Here are some things to consider when choosing an item to give away in your campaign. 1/ Define the purpose You need to decide … READ MORE »

What’s coming for  email marketing in 2017?

It is that time of year again when pundits predict what is in store for email marketing in the year ahead. Such articles make the writers nervous; too specific and there is little chance of being correct, to vague and there’s nothing said. So what are they all saying?  There are certain developments that everyone … READ MORE »

Giving it all away

The thing with free is that it has benefits for all sides; take Valentine’s Day. The recipient gets a buzz not only for the present but also for the fact that someone regards them highly enough to buy them whatever it was. A win:win for the giver. It’s a bit different for email marketing campaigns, … READ MORE »

Consider newsletters

The vast majority of companies involved in B2B marketing have e-newsletters. The majority of these seem not to target them in the same way they would an email marketing campaign. They are missing a trick. All the reasons to segment lists go equally for e-newsletters as for email marketing campaigns, the only difference being that … READ MORE »

Opportunities with consumer rights

The Consumer Rights Act (the Act) has been on the statute books for over a year and it is remarkable that so many companies have failed to comply with its provisions. Casual surfing will reveal any number of offences and email marketing seems to be worse in certain specifics. Should you bother to check if … READ MORE »

What to do with returns?

There is ample evidence to show that a simple and straightforward returns policy increases customer confidence and therefore purchases. We also know that if the process is delayed, difficult or there are obstructions, subscribers to your email marketing lists will tick the box to unsubscribe. Clearly, it is in your interests to devise a procedure … READ MORE »

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