Tag: subscribers

I reckon it’s not bad

Testimonials are the most influential device you can use in an email marketing campaign. The only differences in the results of surveys is how high the percentage is of those who trust them. A quick internet search shows that 60% is not unusual. If they are so good, you might wonder why everyone doesn’t use … READ MORE »

Testimonials in email marketing

The vast majority of customers would trust a recommendation from a friend regarding a product we were considering buying. A lower but still significant majority of them would also trust recommendations of a third party. It makes sense to highlight what previous purchasers thought of your products. Testimonials are an unerused resource that is just … READ MORE »

Which offer to make

It is one of the most persistent conundrums of email marketing: whether to include the cost of shipping in the headline price. If subscribers think you are being less than completely honest with them then you will lose sales, but a competitive price is one of the main reasons people will continue reading.  UPS have … READ MORE »

Nothing is free in email marketing

‘Free’, used in an email marketing campaign, gives the impression of no charge. When it comes to free shipping of items bought online it actually means no additional charges if the basic shipping option is chosen. Its cost is included in the item price, of course. Do people place much emphasis on merely having the … READ MORE »

The Consumer Rights Act 2015

The Consumer Rights Act (the Act) 2015 will come into force on 1 October this year. Its provisions will probably have a significant effect on those engaged in email marketing, especially with regards to contracts. For some, notably those selling digital content or using it in promotions, it will give rise to training requirements.  The … READ MORE »

Consumer Rights Act 2015, an overview

This article is a brief introduction to the Consumer Rights Act 2015 (the Act) which some of those engaged in email marketing suggest is the most important consumer legislation for some years. We will be returning to the Act in detail from time to time. Most of the provisions of the Act will come into … READ MORE »

A dozen pointers to a good e-newsletter

Learn from the criticisms of others. These are comments from subscribers to e-newsletters (from now on just newsletters) gleaned from forums and blogs. Some appear to contradict which merely means you have a choice. 1/ Clear, simple and short For a newsletter which arrives every morning containing a précis of, for instance, news of a … READ MORE »

E-Newsletters: Helpful or Harmful

E-newsletters, now newsletters, can be of tremendous assistance in an integrated email marketing campaign, as imaginative companies have discovered. Unfortunately, many publications fold after just a few issues and this can harm a company’s image in a number of ways. The problem publishers have is how to move their newsletter on, giving the subscribers what … READ MORE »

Do not overload the email

There has been a great deal of research on choice overload, in essence more is often less. It has been shown that if you offer a choice of half a dozen broadly similar items you will get better returns than offering sixty. This is not taking into account the savings associated with smaller stock ranges … READ MORE »

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