Tag: subscribers

10 Email marketing turnoffs and some more

Don’t be irritating. This is sound advice for everyone in all walks of life and for all purposes. However, it is especially applicable to email marketing. If the phrase ‘there’s nothing worse than’ is used for any aspect of an email marketing campaign of yours, then you are doing something wrong. More to the point, … READ MORE »

Eight ways of increasing open rates

If you ask someone engaged in email marketing what their major concern is, the majority of times they will say it is their open rate. All rather odd as they must realise that the completion rate is the only one that matters. With that caveat, here are some pointers on to how to increase your … READ MORE »

Pressures on open rates

Anyone concerned about open rates would look first to the Subject Line. They might consider being a bit more familiar or think that a more ‘in-your-face’ explanation of the offer might work. However, every aspect of email marketing is interconnected and if your open rate suddenly drops, the most likely cause are your previous email … READ MORE »

Beyond your email marketing software

A recent article covered surveys and it was mentioned that there are some questions that are best answered by your email marketing software and the returns from your campaigns, and others where the information has to be gleaned elsewhere. One complements the other and you need to work out the best one to use to … READ MORE »

How to Work with Unresponsive Subscribers

You have a number of customers sitting on your email marketing list who do not respond to your campaigns. You leave them on there for ages hoping that they might, for some unexplained reason, suddenly burst into activity.  All they actually do is to mess up your returns, making a successful campaign seem less productive, … READ MORE »

Dealing with unresponsive subscribers

One indicator of whether a company is serious about email marketing or not is to assess how they deal with those who do not respond to email marketing campaigns. The urge not to do anything about them in case the conclusion is they should be removed is a bit of a test after all the … READ MORE »

Honesty & relationships in email marketing

When researching for articles I often come across examples of both good and bad marketing. It is best to focus on the former but sometimes I feel the need to share a warning. The promise was for 15meg of pdf on relationship building. As I was going on a train journey I thought I would … READ MORE »

Double or single opt-in

It is an old argument in email marketing, and one that many thought had been settled long ago: whether to have single or double opt-in for your email marketing list.  The advantages and disadvantages of each are largely accepted. For single opt-in the benefits include more rapid list growth and no loss of subscribers due … READ MORE »

Using anniversaries in email marketing

It was my birthday earlier in the month. My day started with an opening of birthday cards and phone calls from my children, and then it was back to writing about email marketing. I have an email address I use for research on the subject and on Mondays I check to see what has been … READ MORE »

Getting up close and personal

I’ve got four children and four grandchildren. I’m not sure which group takes up most of my time overall, although the one with chickenpox has a clear lead at the moment. I enjoy looking after the kids but find it a bit of an effort, which tends to make it more worthwhile. What’s that got … READ MORE »

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