Tag: subscribers

The path to clear English

Email marketing design is all about communication. The more of your message you get over and the quicker you do it, the better. This is accepted by the gov.uk website where you can tax your car and obtain information about government requirements and systems. Whether as a brand awareness campaign or, as they suggest, a … READ MORE »

Design content for your subscribers

The Gov.uk site, https://www.gov.uk/, which provides government guidance and services, such as vehicle tax payment, has succeeded in what is probably one of its main intents by saying that it will phase out Latin abbreviations, such as eg, ie, etc, et al (sorry. Too tempting to resist.) It created a small furore in the press, … READ MORE »

Pricing in email marketing

I subscribe to the email marketing list of one company not because I want to buy products from them but that they show a willingness to try new ideas. I have included a number of them on these pages and here comes another. They mess about with their pricing. None of their strategies are unique … READ MORE »

European Data Protection Regulations

The European Commission has just published what is in effect a draft of the proposed European Data Protection Regulations (DPR), the replacement in many ways of the Data Protection Directive. It is not expected to become law until late 2017 at the earliest, and probably 2018. So why should anyone in email marketing bother about … READ MORE »

Why they forward a marketing email

The main limitation associated with email marketing is that we can only send to people who have already subscribed to our email marketing lists. We probably all believe that there must be hundreds of others out there who would be interested in our products if only we could contact them.  There is a method of … READ MORE »

Segmentation of email marketing lists Part 2

We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »

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