Tag: subscribers

Why they forward a marketing email

The main limitation associated with email marketing is that we can only send to people who have already subscribed to our email marketing lists. We probably all believe that there must be hundreds of others out there who would be interested in our products if only we could contact them.  There is a method of … READ MORE »

Segmentation of email marketing lists Part 2

We have recently covered simple segmentation of email marketing lists based on age, gender, location, etc. Although it is quite basic it gives excellent improvement in returns, especially when the limited investment is taken into consideration. We can do more with segmentation though. Your returns should show you what you are doing right and what … READ MORE »

Segmenting email marketing lists

There are two reasons for segmenting your email marketing lists: for testing, and precise marketing. The difference between the two is significant: in the first case those in each list should be as similar as possible, and for the second there must be a difference. So it is important not to mix up the two. … READ MORE »

Alternative sources for data

There are numerous ways to obtain data. The main sources for us is the returns from email marketing campaigns and from cookies, but there are many others. For instance, you could talk to your customers, expand that into focus groups, use one of the many types of survey, such as telephone, mail, email and internet, … READ MORE »

Technical considerations & video

The planning is complete, the video is made, and the only decision is what to do with it. The most frequently asked questions are: 1/ Do I embed it in the email? A year or so ago, the answer would have been no. As many email clients did not support video, it was clearly a … READ MORE »

How to use video in a marketing email

What is stopping you opting for video in your next email marketing campaign? Is it the new skills, all the hassle or just not knowing what to do? Don’t worry; it is as simple and straightforward as adding a picture. A video should not be an add-on, dropped in at the last moment to fill … READ MORE »

Video in email marketing Vol.2

So you want to try a video in your next email marketing campaign. Good choice, but one that requires a bit of planning.  The decision to include video in the email should be made in the early stages. Trying to make it fit further into the planning process will ensure it deflects from its purpose. … READ MORE »

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