Tag: subscribers

Convey Emotion To Your Subscribers

I had a revealing Zoom meeting with my elder daughter on Sunday. She was telling me about her recently single best friend whom she had been helping most of Saturday to pick a likely man from an internet dating site. It’s not my normal source of email marketing research, but it was revealing. She said … READ MORE »

Inform Your Subscribers During Lockdown

Over the last couple of days, I’ve received a number of marketing emails offering advice and suggestions for help during the lockdown in England. Some appeared hurried and most were generic. I can see the, rather obvious, intent of such offers as helpfulness brings its own reward. By being constructive and offering good advice they … READ MORE »

How Altruism Can Gain New Subscribers

The ICO has been very strict with regards to profiteering from Covid-19 response and lockdowns. Tell a lie in a marketing email and you are in the crosshairs. That should not stop you from experimenting with ways of gaining an advantage because of lockdown and people’s wish for more dependable information. Google is a ready … READ MORE »

Productive Words To Use In A Subject Line

The Subject Line has more than one function. It needs to catch the attention of our subscribers to our email marketing lists without putting them off with sensationalism. It has to intrigue, excite and encourage. The marketing email that is not opened is a waste of effort, so much depends on the Subject Line. Some … READ MORE »

Is The Customer Always Right?

I'm evidently seen as the go-to person for all things IT and email marketing in my family, as not only do they come to me with their problems but they tell their friends to give me a call. It is fair to say that I enjoy the fame. Mind you, for the majority of the … READ MORE »

Split Testing Should Be Reductive Not Binary

One of the few benefits of lockdown is that every week my family enjoys what amounts to an online get-together where we catch up on what’s happened to the various members. We also play together, despite restrictions. One popular party game is what we call 20 Questions, although it probably has any number of other … READ MORE »

Do You Depend On Experts?

I used to work for a large, non-email marketing, company that was under considerable public scrutiny as it was often the source of quite startling headlines. Senior staff were demoted sideways if their department was the target. Fault was an inconsequence. I was given the task in coming up with a defence in the, rather … READ MORE »

Reassure Your Subscribers Now

I recently spent what to me is a considerable sum of money on an IT item that was not essential, otherwise called a luxury, after it was pushed on a particularly convincing marketing email. I visited the FAQ page on the supplier’s website. I obviously wanted to ensure what I was buying was exactly what … READ MORE »

The Best Skill Is To Be A Problem-Solver

The highly memorable poem by Rudyard Kipling, ‘If’, is much loved but, from an email marketing point of view, it leaves out one skill. While it would probably not have improved it, it might have been useful to include; If you can solve other people’s problems while ignoring your own . . . You know … READ MORE »

Use Free Gifts To Enthuse Subscribers

I have eleven dictionaries. In addition, I have two thesauruses. To be fair, I only use five of the dictionaries with any degree of regularity, although the two thesauruses take a bit of a pounding. Like me, you might think I would be a whiz at Countdown. After all words are my job and I … READ MORE »

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