Tag: subscribers

User experience in email marketing

It has been said many times, and often on here, that email marketing is just the same as what we called selling. The same techniques that proved successful in the ‘old days’ can be used just as effectively now despite email marketing lists giving us so much more information. You can see such processes in … READ MORE »

Believing in your price

The rush to the lowest possible price benefits no company. You need to work to a business plan that gives you a fair return, allows you to invest and to improve. There are companies that are in it for the short term and these can eat into your profits. I'm telling you nothing new of … READ MORE »

Improving user experience & email marketing

For a change, I’ll answer the question set by the title in the first paragraph: it will increase profits. There is much research available on the subject and the conclusions only disagree by how much improving user experience will benefit a company selling online. They all agree it is an essential. It sounds like something … READ MORE »

Personal email marketing

We’ve mentioned personalising your email marketing campaigns before on these pages, but there is a further step you can take that can provide a number of benefits. It requires careful planning. To be personal means opening the details of your business, or even private, life to a limited extent. It is a big step and … READ MORE »

Email marketing price wars

It is your worst nightmare. You’ve priced everything from planning to delivery, picked a price that is competitive but which still returns a reasonable profit, perhaps a little above your baseline to allow for ‘specials’, and your email marketing campaign is about to go live when you are undercut by a similar item from your … READ MORE »

Keywords in email copy

We mentioned in a previous article that a government website will no longer use Latin abbreviations in future posts. Despite a clear, of course, explanation of the logic behind the decision, it has been criticised in the press. In essence, the company is writing targeted copy. If you want those on your email marketing lists … READ MORE »

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