Tag: subscribers

Segment or Stagnate?

Marketing to everyone is the fastest way to convert no one. There's no such thing as an "average" subscriber. Trying to write emails that appeal to everyone on your email list is like sending one text to every contact in your phone – your grandma, your accountant, your gym buddy – and expecting them all to click "buy … READ MORE »

Should you anonymise email data?

We recently covered what personal data is, albeit in the form of a brief overview, and there is a lot more to it than can be covered in 500 or so words. Come to that, 1000 words. It’s involved. It’s complex. It can get you into severe trouble with the ICO. It can cost you … READ MORE »

Why Your Emails End Up in Spam?

You did everything right. You followed the spam laws. You got consent. You even triple-checked your footer. So why are your emails still vanishing into the black hole of the spam folder? Here's the uncomfortable truth: compliance doesn't equal deliverability. Just because you're playing by the rules doesn't mean the inbox gatekeepers are letting you in. … READ MORE »

Age Won’t Save Your Email Marketing Strategy

If you ever read one of those articles that declares "Baby Boomers are impossible to reach via email marketing" — you've probably rolled your eyes.  And rightly so. Age, we're told, is the magic metric. Segment your subscribers into Baby Boomers, Gen X, Millennials, and Gen Z, and the marketing puzzle solves itself.  Except — it doesn't. In fact, … READ MORE »

Freebies in Email Marketing: Keep It Simple

Freebies have long been a staple of email marketing. From ebooks and whitepapers to templates and discount codes, "free" has always been one of the easiest ways to encourage people to give their email addresses. But here's the catch: the way you deliver that freebie matters just as much as the freebie itself. Make the … READ MORE »

Captions in Email Marketing

When you design an email marketing campaign, images usually get plenty of attention. But captions? Too often, they’re an afterthought. That’s a mistake. A caption can be the difference between an image that simply decorates your email and one that actually drives engagement, clicks, and conversions. Done right, captions can act as mini-headlines — guiding … READ MORE »

Emotion vs Logic: Email Marketing Formula

When it comes to buying decisions, people like to believe they think with their heads. In reality, they decide with their hearts and justify it later with logic.  Ignore emotion in your email marketing campaign, and it will almost certainly fall flat — no matter how bulletproof your data looks. Why Emotion Drives Decisions Picture a casino … READ MORE »

Greenwashing in Email Marketing

Greenwashing is firmly in the spotlight. The UK's new Digital Markets, Competition and Consumer Bill raises the stakes: fines could reach up to 10% of global turnover for large companies, with individuals facing penalties of up to £300,000. For email marketers, this should be more than enough reason to scrutinise environmental claims before hitting "send". Why … READ MORE »

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