Tag: subscribers

Stop Clickbaiting Your Subscribers: Build Trust

If you think there's something revolutionary about the latest email marketing tactics, think again. Strip away the tech and tools, and it all comes down to one thing: trust. And guess what destroys trust faster than a dodgy-looking link or a misleading Subject Line? Clickbait. You want email marketing campaigns that don't just get clicks, but earn loyalty? Of … READ MORE »

“How-To” Content That Powers Your Email

Do you want to run an email campaign that converts? Who wouldn't? That's the point after all, isn't it? But… don't stop at the CTA. Support it. Strengthen it. Back it up with "how to" content that tells people exactly what to do, when to do it, and why they'll love it. Because when subscribers click but … READ MORE »

How to Re-Engage Inactive Email Subscribers

  …without begging or crying into a GIF. Let's face it: not everyone on your email list is hanging onto your every subject line like it's a Netflix cliffhanger. Some subscribers ghost you. They vanish into the digital mist. No clicks. No opens. Not even an accidental swipe. And that hurts – because every disengaged … READ MORE »

How To Grow Your Email Marketing List

Building an email marketing list from scratch can feel like standing at the bottom of a mountain with a backpack full of boulders. But like any climb, success comes step by step – and with the right map in hand, you'll scale it faster than you think. Think of list building like an assembly line. … READ MORE »

The Subtleties Of Image Choice

Beyond the obvious requirements for an image you select for an email marketing campaign, there are certain subtleties which, if you are not aware of them, can cost you subscribers and hence money. It might not be much, but given the number of images, a little will go a long way. As always, there are … READ MORE »

Remote Working Is Unlikely To Go Away

There was a song, originating in 1919, the main line of which was, ignoring the vernacular, ‘How are you going to keep them down on the farm now that they’ve seen Paris?’ The theme is obvious. Just to show there is nothing new in the world, including email marketing, data suggests that employees regard the availability … READ MORE »

Crafting Landing Pages Is A Critical Skill

We all concentrate on the design of the marketing email as the prime requirement of our campaigns. There are spam filters to negotiate, exciting subject lines to capture the imagination, headlines to entrance and images and copy to keep people reading, all the time focusing on the click-through button. It doesn’t sound easy, because it’s … READ MORE »

Encouraging Community Spirit

One of the most ill-used words in common usage is ‘community’. It has an almost universal application to any group of more than one, and as such it has become meaningless as a description. If you split your email marketing list, you could call either group a community, yet they only have responses in common. … READ MORE »

Where to place the CTAs in an email

Those of us who search for email marketing advice online are often harangued by commentators who think they know eternal truths that can be encapsulated in a single phrase. Recently, I’ve seen articles on Calls to Action (CTA) where I’m told they should be ‘Unforgettable’ or, practically identically, ‘Easy to Remember’. This is not what … READ MORE »

Suspect The Agreed Truths Of Email Marketing

It’s one of the most repeated rules of testing in email marketing; only test one criterion at a time. If you test two, the results are no longer statistically clear and precise, which is the what makes testing such an essential tool. Do it properly and you know. Anything else is a guess and will … READ MORE »

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