Tag: subscribers

What to do with returns?

There is ample evidence to show that a simple and straightforward returns policy increases customer confidence and therefore purchases. We also know that if the process is delayed, difficult or there are obstructions, subscribers to your email marketing lists will tick the box to unsubscribe. Clearly, it is in your interests to devise a procedure … READ MORE »

All data sources have value

The returns from an email marketing campaign are comfortingly dependable. There can be no arguments about the raw data although it does have to be interpreted to an extent. But there are other sources of information that can be used with such metrics to target subscribers. Further, not all subscribers are created equal and calculating … READ MORE »

What MPs say

I know a TV current affairs programme producer who speaks frequently to MPs and others who have authority and power over us. It is remarkably difficult to get him talking on specifics, such as how email marketing is likely to be affected by any pending decisions. We chatted this weekend and he was, for him, … READ MORE »

Testing aspects of email marketing

Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess.  Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »

Yahoo!’s security breach & email marketing

500 million is just a number. It is so big that it is impossible to take in. It could be described as one person for every mile to the Moon but it would not explain the sheer quantity of victims. We might just as well say it’s a really big number. The news was widely … READ MORE »

The Yahoo! hacking & email marketing

From late December 2013 to early January 2014 advertisements on the yahoo.com website contained malware, or to use the company’s explanation, did not meet editorial guidelines. Malware can collect passwords, credit card numbers and other personal details. In effect, it spies on your computer activity. I remember the occasion with some degree of clarity as … READ MORE »

User experience in email marketing

It has been said many times, and often on here, that email marketing is just the same as what we called selling. The same techniques that proved successful in the ‘old days’ can be used just as effectively now despite email marketing lists giving us so much more information. You can see such processes in … READ MORE »

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