Tag: subscribers

Problems with patches for security flaws

You will have read the recent reports of security flaws in Intel, AMD and ARM processors that could be exploited by hackers. Not the sort of news to reassure any company with email marketing lists. Full details can be found here, including comments by users. The ICO website explains the situation in less technical terms … READ MORE »

Protecting your email marketing lists

You will have read the report published this year by the Google Project Zero team on vulnerabilities that, it appears, all modern computers are subject to. Email marketing, and any other business that is dependent on personal data, is under threat. The names given to these vulnerabilities, Meltdown and Spectre, are hardly reassuring. Given that … READ MORE »

What will 2018 bring for email marketing?

It is that time of year again when last year’s predictions for email marketing are reviewed and rated according to outcomes. There is danger in this as there is a temptation to take the safe option and predict that everything will be the same except more so. We all knew that mobiles would increase their … READ MORE »

Mobile email marketing & multi-tasking

I read a lot of statistics about marketing in general and email marketing in particular. I’ve noticed that there is a degree of variation in the results, as is only to be expected, and in any case any stats that don’t come through our email marketing software is of little interest. However, there are trends … READ MORE »

Putting people off buying

I subscribe to a variety of email marketing lists purely for research purposes; some professional, some not so much. I’ve occasionally bought an item and this means I share the frustrations of the buying public when I come across poor designs and procedures. It makes me wonder how these companies continue in business.  It is … READ MORE »

Is a blog useful for email marketing?

Why should you bother with a blog? After all, it takes time and effort, both of which eat into profit and email marketing is all about eliminating useless frills. You probably have other initiatives just waiting for the opportunity to prove themselves.  A blog on its own can bring visitors to your website which is, … READ MORE »

Content Marketing

You might think that email marketing is difficult enough without wandering into the realms of another form of marketing. However, if you have a website, you are there already. Content marketing is nothing more than managing what’s in your website and what you publish elsewhere, such as social media.  The norm is that content is … READ MORE »

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