Tag: Social Media

Working together

In a recent article on omnichannel marketing we emphasised that departments need to work together to ensure that the customer experience is seamless. It is an essential for effective email marketing.  You don’t have to spend long on Facebook to realise that many people complain of a disconnect between sales and customer service. Some companies, … READ MORE »

Alternative sources for data

There are numerous ways to obtain data. The main sources for us is the returns from email marketing campaigns and from cookies, but there are many others. For instance, you could talk to your customers, expand that into focus groups, use one of the many types of survey, such as telephone, mail, email and internet, … READ MORE »

Digital crime

We all like freebies, don't we. Offering a product for nothing is a proven way of gaining subscribers to an email marketing list. And who could resist taking possession of a USB stick found in the car park outside your offices? The recent successful attack on Talk Talk’s data should ensure that anyone involved in … READ MORE »

Consumer Rights Act 2015, an overview

This article is a brief introduction to the Consumer Rights Act 2015 (the Act) which some of those engaged in email marketing suggest is the most important consumer legislation for some years. We will be returning to the Act in detail from time to time. Most of the provisions of the Act will come into … READ MORE »

A dozen pointers to a good e-newsletter

Learn from the criticisms of others. These are comments from subscribers to e-newsletters (from now on just newsletters) gleaned from forums and blogs. Some appear to contradict which merely means you have a choice. 1/ Clear, simple and short For a newsletter which arrives every morning containing a précis of, for instance, news of a … READ MORE »

Cost free marketing email design

A company producing software I use frequently has a forum where one of the threads asks for ideas for the next incarnation of the product. In other words it was using their customers to complete their research for them. Heineken went a different route.  They ran a promotion, ‘Reinvent the draught beer experience’, to generate … READ MORE »

Free email marketing campaign content

It can be irritating to have to give away material in order to attract customers. Whilst the efficacy of a loss leader is beyond doubt, have you ever wondered what it might be like to receive free items for your business? A friend of mine, a keen amateur photographer, once submitted some images to a … READ MORE »

Starting a blog

A quick Google will show that the number of blogs covering your particular product line is considerable. I know this because there are lots for every subject. There will be links to articles with headings of: 100 best [insert your type of product] blogs. So what is the likelihood of obtaining any benefit to your … READ MORE »

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