Tag: segmentation

What will 2018 bring for email marketing?

It is that time of year again when last year’s predictions for email marketing are reviewed and rated according to outcomes. There is danger in this as there is a temptation to take the safe option and predict that everything will be the same except more so. We all knew that mobiles would increase their … READ MORE »

Mobile email marketing & multi-tasking

I read a lot of statistics about marketing in general and email marketing in particular. I’ve noticed that there is a degree of variation in the results, as is only to be expected, and in any case any stats that don’t come through our email marketing software is of little interest. However, there are trends … READ MORE »

Not letting go

We’ve recently covered how to improve your figures for abandoned carts, the most frustrating part of email marketing, by modifying the process. No matter how successful you are in reducing the percentage there will always be those who will almost but not quite commit to purchasing. The one essential is not to let them escape. … READ MORE »

Being held to ransom

Email marketing is particularly vulnerable to ransomware attacks and, to make matters worse, it is one of the few IT problems where tabloid journalism has got the fear factor just about right. It is scary. The process behind ransomware is simple enough. A bit of software encrypts files on local and often networked computers. The … READ MORE »

Segmenting email marketing lists – the edge

Every company segments their email marketing lists, at least all those you regard as competitors. The only difference is how well they do it. Most will use the obvious criteria, such as age, gender, location, which means that if you want to gain an advantage you need to do something special. You will be able … READ MORE »

Can you write email marketing copy?

Ask any professional copywriter and they will probably tell you that using a pro for your email marketing campaign is the best option. I have any number of logical reason I could bring to the argument. However, most people can create copy suitable for an email marketing campaign. All you have to do is: 1/ … READ MORE »

Ways to segment your email marketing list

The one thing we all need in email marketing is a new way of doing things, at least, different to the way our main competitors are doing it. The constraints include taking the risks while others being able to copy you or that you try something that bombs and it costs you subscribers. Therefore we … READ MORE »

All metrics are not born equal

With email marketing software becoming more sophisticated year on year you will, no doubt, wonder if there is one that is more important than all the others. I'll take an educated guess; most of those involved in email marketing would suggest that the open rate is the one essential. After all, if an email is … READ MORE »

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