Tag: quality content

Following the herd

When the most successful online and email marketing companies all have similar designs to their landing pages, you might think only a fool would try something different. Surely these companies must have tested all sorts of variations over the years. The logic of that argument might seem irrefutable. After all, they have invested thousands of … READ MORE »

The basics of lead generation

For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort.  Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »

Email marketing for mobile devices

I reviewed a couple of articles I’d written two or so years ago on the subject of how mobile devices are changing email marketing and I was surprised to find words I hardly use nowadays, such as Blackberry. Obviously, many people still prefer them but they are becoming niche. It shows how quickly technology develops … READ MORE »

Main mobile mistakes with email marketing

The argument is over. Mobile devices have won with regards to email marketing. According to recent research, most websites are visited via mobile devices and it appears that it won’t be long before the majority of purchases are completed via them as well. Remarkably a significant number of marketing emails are not mobile friendly. Here … READ MORE »

A company new to email marketing – 2nd step

You’ve got over the initial problems. Some were expected, others were almost unique, but you are now starting to trade. The number of unique visitors to your website increases steadily, having doubled over the last month. A veritable success story. Or so it seems until you realise that sales are low and your email marketing … READ MORE »

Is gated content good for email marketing leads

Received wisdom should be met with caution, but you can believe that in email marketing, anything that generates leads is good. After all, how are we supposed to build an email marketing list without them? Leads are not visitors. Whilst any new business will want to increase the number of unique visitors to their shiny … READ MORE »

Powerful words to use in a marketing email

Words can describe the universe. We’ll have to accept that mathematics does it quicker although no more accurately. On top of that, you need words for poetry where a phrase can define an emotion. One subtlety of the English language is that a word can have a different effect on different people. Much might depend … READ MORE »

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