Tag: quality content

Use words customers respond to

There are two main ways to use words in an email marketing campaign: you can convince by logic or you can persuade by emotion. They are not mutually exclusive and this makes it all too easy to become unfocused. For instance, you might be selling household security devices, such as alarms. You could be logical … READ MORE »

Email marketing copywriters; be nice to them

Everyone is a writer in the same way that everyone is a plumber. You turn on a tap and water comes out. That’s cool. However, if you fail to secure a compression joint the same thing happens only in the wrong place. That’s writing for you. Writing for an email marketing campaign is not easy … READ MORE »

SEO – Google and email marketing

How did you first find this site? Perhaps you entered something like ‘free email marketing templates’ into a Google search and then, going by the meta description, thought you’d give us a try. It’s the way of the internet world.  You will be wondering how you can work your way up the rankings to get … READ MORE »

Targeted imagery in email marketing

When I was a young, aspiring writer I knew the first names of editors but was frightened of using them. My rejection rate gradually dropped as I fathomed what each one favoured. I was targeting my submissions before email marketing was invented. My next step was to predict the style of image each editor would … READ MORE »

Email marketing companies friends with Google

A well run website can be the best generator for subscribers to email marketing lists. It is nothing without visitors though and Google SEO rankings are of concern to us all. Websites need constant care and fettling but it is not something to be passed to IT and forgotten. It is a responsibility of all … READ MORE »

Constraints on images

With the majority of emails being opened first on mobile devices your first reaction might be not to bother with images in an email marketing campaign. If they are not going to be looked at, there’s no point in them being there. We all know, though, that images sell. Is it worth the effort to … READ MORE »

Is a blog useful for email marketing?

Why should you bother with a blog? After all, it takes time and effort, both of which eat into profit and email marketing is all about eliminating useless frills. You probably have other initiatives just waiting for the opportunity to prove themselves.  A blog on its own can bring visitors to your website which is, … READ MORE »

Content Marketing

You might think that email marketing is difficult enough without wandering into the realms of another form of marketing. However, if you have a website, you are there already. Content marketing is nothing more than managing what’s in your website and what you publish elsewhere, such as social media.  The norm is that content is … READ MORE »

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