Tag: Open rates

Finding out what you want to know

There you are, wondering if you should increase your range of products. There’s a certain investment in money, time and credibility in your favoured option and you will want to know whether you will end up with egg on your face. Nothing can take the risk out of email marketing but the software available to … READ MORE »

Different ways to use an eNewsletter

We have mentioned on these pages many times before that for many companies an eNewsletter (newsletter) gives a good return on investment. There are many side benefits, such an acceptance of the From address giving a higher open rate for marketing emails. To make a newsletter work costs a significant amount of money and a … READ MORE »

Welcome emails

You no doubt wish that you could transfer the open rate for your newsletters to an email marketing campaign. Oh! The dream. However, there is one email that you send which has a much higher open rate than even your newsletter; a welcome email. Yet these are often sent with little thought and, remarkably, without … READ MORE »

All metrics are not born equal

With email marketing software becoming more sophisticated year on year you will, no doubt, wonder if there is one that is more important than all the others. I'll take an educated guess; most of those involved in email marketing would suggest that the open rate is the one essential. After all, if an email is … READ MORE »

The one return that matters

If you were to run a side by side test of two segmented email marketing lists which differed only in the sending time, and one list came back with a 2% higher open rate, would you then change the sending time for all of the chosen demographic? After all, 2% is a significant figure. If … READ MORE »

Testing aspects of email marketing

Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess.  Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »

Segmenting an email marketing list

What three questions about email marketing would you like answered? Perhaps 'What is the best Subject Line?' Or maybe, 'How can we improve Open Rates?' Then again another popular one is 'What can I do to generate more click through?' There is one answer which applies to all: segment you email marketing list. Or rather, … READ MORE »

Alternative sources for data

There are numerous ways to obtain data. The main sources for us is the returns from email marketing campaigns and from cookies, but there are many others. For instance, you could talk to your customers, expand that into focus groups, use one of the many types of survey, such as telephone, mail, email and internet, … READ MORE »

HTML vs plain text

None of us appreciate having our old certainties challenged, let alone proved incorrect. At the very least it will mean extra work. But please don't hold that against me. We all know that HTML marketing emails give much better open rates, click throughs and completions than plain text. What's to like about dull, unsophisticated email? … READ MORE »

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