Tag: Legal

What happened with data in 2016?

2016 was a turbulent time for email marketing although perhaps not as concerning as the pundits suggested it would be. We went from tragedy to, at worst, tragedy put of. Brexit terms are unlikely to be settled for some time and uncertainty is the enemy of commerce. We have had suggestions, promises and pointers, but … READ MORE »

The Consumer Rights Act one year on

We recently covered the latest EU sweep of websites in which it found a surprising number of errant websites with regards conforming to the Directive on Consumer Rights. In the UK we have the 2015 Consumer Rights Act which extends the provisions of the Directive. Regardless of what happens with Brexit, it is probable that … READ MORE »

Sweepstakes in prosecutions

The EU has recently concluded a number of sweeps of websites to check for, in the latest one, compliance with the Consumer Rights Directive (CRD), in particular pre-contractual information requirements. In addition to all EU countries they included Iceland and Norway as well. Whilst email marketing companies were not specifically targeted, we all depend on … READ MORE »

A change in prosecuting practice

The EU has taken an interest in breaches of legislation of late, moving on from slaps on the wrist to fines of breathtaking severity. Their influence on email marketing has been considerable and recently they have taken a strong stand with regards websites. Recent results include four companies being fined a total of €500,000. This … READ MORE »

The decision on Article 50 & Email Marketing

Brexit keeps on giving. The decision of the Appeal Court regarding triggering Article 50 and starting the process of leaving the EU should not have come as a surprise. Most commentators suggested it was a given. If Prime Minister May does appeal, and this appears probable, the decision of the Supreme Court is less predictable … READ MORE »

Take notice of the ASA’s notices

It was fun. The sign gave everyone who saw it a bit of a laugh and provided a talking point. On top of that, it demonstrated the type of premises, in this case an arty café run by youngsters for, it was suggested, the young at heart. It intrigued me and in the two minutes … READ MORE »

The Yahoo! hacking & email marketing

From late December 2013 to early January 2014 advertisements on the yahoo.com website contained malware, or to use the company’s explanation, did not meet editorial guidelines. Malware can collect passwords, credit card numbers and other personal details. In effect, it spies on your computer activity. I remember the occasion with some degree of clarity as … READ MORE »

Literally email marketing

There have been a couple of cases before the Advertising Standards Authority (ASA) recently which concern the use of absolute qualifications in advertising. Whilst neither relates directly to email marketing, there are lessons we can learn. A betting company, one which has been mentioned before on these pages, suggested in a TV advert that an … READ MORE »

Keeping your email marketing lists safe

Given the recent developments with regards to the Brexit, the report by the House of Commons Culture, Media and Sport Committee on Cyber Security: Protection of Personal Data Online (PPDO) might have slipped under your radar. Thankfully, it is a concise report, despite its 17 recommendations. We won’t go through them all here but will … READ MORE »

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