Tag: Legal

What the GDPR means for email marketing?

We covered the legal meaning of the GDPR’s right to be forgotten in a recent article. It can be summarised as an individual can demand of a company that their personal data be erased. Whilst there are times when this can be refused they are specific and limited. What we need to know is what … READ MORE »

Right to be forgotten

It is probable that the General Data Protection Regulations will become law later this year and the implications for email marketing are quite wide, although by no means difficult to comply with. A few weeks ago we covered how the GDPR effects big data. The popular media have picked up on a different aspect of … READ MORE »

How to protect your email lists from GDPR

The GDPR gives individuals the right, free of charge, to access their personal data by electronic means and to rectify or delete it. They also should be able to verify how their data is processed. There is a limitation imposed that individuals may only do so at reasonable intervals. You may be concerned for the … READ MORE »

The impact of the right to be forgotten

There has been a lot of coverage in the press and TV news lately on what they suggest is the new ‘right to be forgotten’, or more correctly the right to erasure of personal data. We’ll stick with RTBF for this article.  Despite most outlets focusing on the implications for social media, not only in … READ MORE »

Email marketing and the Google fine

Any company with an internet presence depends to a greater or lesser extent on search engine results and for the EU, this means Google Search. It dominates Europe. This means, of course, that email marketing companies will suffer if its systems aren’t fair.  Google has a monopoly position under the legal definition. There are other … READ MORE »

The Google fine & email marketing

 The EU’s decision to take on Alphabet’s Google Search (Google) was always going to be viewed differently depending on which side of the Atlantic you were. When the US Federal Trade Commission declined to take steps against Google the EU took action.   The fine looks eye-watering; €2.4 billion (£2.1bn) is getting on for twice … READ MORE »

EU legislation for email marketing

There will be all sorts of legislative problems with regards compliance with EU marketing regulations once Brexit occurs. Some suggest that initially there will be little change due to the complexity of the subject. In other words, we will tick along under the current laws and regulations for a while yet. The European Commission has … READ MORE »

Pushing the boundaries with price comparisons

There are few more productive ways to emphasise your competitive pricing policy than using price comparisons. This is especially persuasive in an email marketing campaign as the subscriber will be online and could easily click on the link you so thoughtfully provided to see just how true your message is. Advertisers will push boundaries. This … READ MORE »

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