Tag: email marketing

Making returns work for you

The thing with email marketing is that your customers will probably not have seen your product, tried it on or been shocked to discover that it doesn’t have a  USB3 port despite this being explained clearly in the email. Your carefully calculated percentage of returns against sales will cope, but what about in three or … READ MORE »

A change in prosecuting practice

The EU has taken an interest in breaches of legislation of late, moving on from slaps on the wrist to fines of breathtaking severity. Their influence on email marketing has been considerable and recently they have taken a strong stand with regards websites. Recent results include four companies being fined a total of €500,000. This … READ MORE »

Watson Burgles Homes

The role of sub-editor is a difficult one. Someone in your team will have the responsibility for that function, if not the title. In essence, a sub-editor will check all copy, that includes the email marketing campaign as well as the website, for spelling, making sure everything fits, and giving feedback to the writers in … READ MORE »

What to do about an unsubscribe peak?

No matter how relaxed or confident you feel in your own abilities, the unexpected peak in unsubscribes brings a stab of fear. Your immediate reaction is to change something. Your first assumption is that your are doing something wrong and your email marketing list is suffering. There is only one truth, and that is that … READ MORE »

Stopping opting out

We recently covered how to discover the external reason, i.e. not caused by the email itself, for a peak in unsubscribe rates in one of your email marketing lists. Identification of cause is only the first step. You must now come up with a plan of action to redress the problem.  First the good news; … READ MORE »

The decision on Article 50 & Email Marketing

Brexit keeps on giving. The decision of the Appeal Court regarding triggering Article 50 and starting the process of leaving the EU should not have come as a surprise. Most commentators suggested it was a given. If Prime Minister May does appeal, and this appears probable, the decision of the Supreme Court is less predictable … READ MORE »

Testing aspects of email marketing

Software to allow you to test individual aspects of the whole process is what gives us the edge over other forms of marketing. We know; others guess.  Nothing is certain. There are accepted best practices that most agree on, but they are suggestions. You know best, but bear the following in mind when testing. 1/ … READ MORE »

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