Tag: email marketing

Landing Pages That Convert

When it comes to building an email marketing list, your landing page can make or break the sign-up. Think of it as a front door: if it looks inviting and easy to open, people step in. If it's cluttered, confusing or asks too much, they walk away. Landing pages aren't just "extra" work. They're one … READ MORE »

Age Won’t Save Your Email Marketing Strategy

If you ever read one of those articles that declares "Baby Boomers are impossible to reach via email marketing" — you've probably rolled your eyes. And rightly so. Age, we're told, is the magic metric. Segment your subscribers into Baby Boomers, Gen X, Millennials, and Gen Z, and the marketing puzzle solves itself. Except — it doesn't. In fact, … READ MORE »

Freebies in Email Marketing: Keep It Simple

Freebies have long been a staple of email marketing. From ebooks and whitepapers to templates and discount codes, "free" has always been one of the easiest ways to encourage people to give their email addresses. But here's the catch: the way you deliver that freebie matters just as much as the freebie itself. Make the … READ MORE »

Captions in Email Marketing

When you design an email marketing campaign, images usually get plenty of attention. But captions? Too often, they’re an afterthought. That’s a mistake. A caption can be the difference between an image that simply decorates your email and one that actually drives engagement, clicks, and conversions. Done right, captions can act as mini-headlines — guiding … READ MORE »

Email Marketing: Data vs Gut Instinct

A fundamental strength of email marketing is data. We can test, measure, and test again to find the best path forward. Split-testing and analytics tell us what works, what doesn’t, and how to optimise for results. To a great extent, this reliance on data is spot on. But here’s the twist: sometimes, gut instinct can … READ MORE »

Emotion vs Logic: Email Marketing Formula

When it comes to buying decisions, people like to believe they think with their heads. In reality, they decide with their hearts and justify it later with logic. Ignore emotion in your email marketing campaign, and it will almost certainly fall flat — no matter how bulletproof your data looks. Why Emotion Drives Decisions Picture a casino … READ MORE »

Email Marketing’s Blind Spot

Wondering how responding to online comments protects your email marketing campaigns? Picture this: you've spent weeks crafting the perfect email campaign. The design is sharp. The offer irresistible. The subject line impossible to ignore. But then… a potential subscriber Googles your brand — and what they find isn't your campaign, but a string of unanswered complaints and … READ MORE »

The People Factor in Email Marketing

When you think email marketing success, you probably picture high open rates, compelling subject lines, or slick automation flows. Am I right? But here's the secret (not a lot of people know it): none of it matters if the people behind your email campaigns aren't engaged. Your employees are the heartbeat of your email marketing strategy. If they're … READ MORE »

Email Marketing: Smarter Sign-Up Pages

Think of your website as a shop window. The sign-up form is the open door. If it squeaks, sticks, or looks uninviting, people will walk on by. Growing your email list isn't about gimmicks or guessing. It's about designing a sign-up experience that feels effortless, trustworthy, and worth the click. Here's how to make your work harder. … READ MORE »

Understanding Sign-Up Form Conversion Rates

Adding sign-up forms to your website is one of the most effective ways to grow your email marketing list. But how do you know if your form is working well — and how do you measure improvement? The calculation is simple: Conversion rate = number of completed forms ÷ number of page visitors. For example, if 1,000 … READ MORE »

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Tag: email marketing

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