Tag: email marketing

“How-To” Content That Powers Your Email

Do you want to run an email campaign that converts? Who wouldn't? That's the point after all, isn't it? But… don't stop at the CTA. Support it. Strengthen it. Back it up with "how to" content that tells people exactly what to do, when to do it, and why they'll love it. Because when subscribers click but … READ MORE »

How To Grow Your Email Marketing List

Building an email marketing list from scratch can feel like standing at the bottom of a mountain with a backpack full of boulders. But like any climb, success comes step by step – and with the right map in hand, you'll scale it faster than you think. Think of list building like an assembly line. … READ MORE »

Poor Email Marketing Delivery Metrics: Why?

When your email campaign underperforms, deliverability should be one of the first things you check. If your message doesn't land in the inbox, it doesn't matter how brilliant your copy is or how enticing your offer sounds. Worse still, if your emails are being filtered into spam folders, it can damage your sender reputation further – a … READ MORE »

Timeless truths about email subscribers

Email marketing may evolve, but some truths never go out of style – especially when it comes to how we treat the people on our lists. In fact, during uncertain times, these timeless principles become even more important. We’re all under pressure to increase conversions, drive revenue, and do more with less. It’s tempting to … READ MORE »

Email Image SEO: Tags, names & captions

While nothing is straightforward in email marketing, the different aspects of images, as used in email, social media and on websites, can be very time-consuming to get spot on. That it is worth all the effort is a given. That just makes it irritating. Search engine optimisation of images might seem mystical, but there is … READ MORE »

Your old email hooks might not work anymore

In email marketing, the hooks we use to hang our campaigns on have shifted. What once turned heads might now barely get a glance. If we want clicks, conversions, and loyal subscribers, we need to make sure we’re highlighting the right features – the ones that matter most right now. The success of any email … READ MORE »

Smart email marketing strategies

At a local event, I sat through a talk by a self-proclaimed street photographer. But instead of focusing on gritty urban landscapes, he zeroed in on the people walking through them – capturing moments that felt personal, intentional, and oddly familiar. Why am I telling you this story? How does it relate to email marketing? … READ MORE »

Business challenges beyond email specifics

I have been researching articles on business challenges that email marketing in particular faces at the moment, and it makes for depressing reading in many ways, although there is an optimistic way of looking at it. It’s the one to go for. You can probably guess the biggest challenge to email marketing and marketing in general. … READ MORE »

Colour can boost email marketing sales

The psychology of colour fascinates me. It should also fascinate you, but for different reasons. I delve into the various facets of the effects of colour because I, like a significant proportion of the male population, am partially colour-blind. You should research the subject because the use of colour can positively or adversely affect those … READ MORE »

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