Tag: email marketing

CTSI in particulars

We introduced you to the broad intent of the CTSI Guide to Pricing (the Guide) recently but it is too much of a fundamental change to cover in 500 words. Here we go into a bit more depth, although we’ll limit ourselves to practical advice. You must read the Guidance to understand its full provisions. … READ MORE »

CTSI Guide and email marketing

The Chartered Trading Standards Institute Guide to Pricing Practices (The Guide) will be an essential for email marketing. It replaces the Pricing Practices Guide (PPG), with which you will no doubt be familiar, and similarly, it is not legally binding and merely a series of recommendations for best practices. However . . . It is … READ MORE »

The new guide to pricing practices

We have had a long period where the 2010 Pricing Practices Guide (PPG), not to mention its predecessors, has been the easily understood and readily available check for email marketing pricing. It was prescriptive and as long as its provisions, such as the ’28-day rule’ were followed we could be confident we complied with the … READ MORE »

All metrics are not born equal

With email marketing software becoming more sophisticated year on year you will, no doubt, wonder if there is one that is more important than all the others. I'll take an educated guess; most of those involved in email marketing would suggest that the open rate is the one essential. After all, if an email is … READ MORE »

How to plan for 2017

For once, no one is predicting the death of email marketing in the coming year. Perhaps the doomsayers have learnt their lesson after previously promising just that. Research suggests that we can enjoy a 44 times ROI which means that we are still the best option out there. The promise of dire consequences to the … READ MORE »

What’s coming for  email marketing in 2017?

It is that time of year again when pundits predict what is in store for email marketing in the year ahead. Such articles make the writers nervous; too specific and there is little chance of being correct, to vague and there’s nothing said. So what are they all saying?  There are certain developments that everyone … READ MORE »

Giving it all away

The thing with free is that it has benefits for all sides; take Valentine’s Day. The recipient gets a buzz not only for the present but also for the fact that someone regards them highly enough to buy them whatever it was. A win:win for the giver. It’s a bit different for email marketing campaigns, … READ MORE »

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