Tag: email marketing

Email Marketing Lessons From… Rugby

Ever watched a rugby match and thought, "Hey, this could totally apply to email marketing?" No? Well, stick with me. Last weekend, I caught a local rugby game and witnessed a moment that perfectly captures the highs and lows of managing an email marketing team — and the leadership mindset every manager needs to nail success. The … READ MORE »

Your Subscribers Need to Know Who You Are

Hey, real talk — when was the last time you actually clicked on a company's "Who We Are" (WWA) page? I'll bet it's been a while. For most brands, that page is like the last kid picked for dodgeball: shoved off to the far right corner of the menu, all dusty and lonely. Some folks even hide … READ MORE »

Saying “Thank You” = Highest-ROI Email Move

Every now and then, newspapers wheel out a timeless lament: "Nobody says thank you anymore." Whether ot not that's true, one thing is certain in email marketing… If you're not saying thank you — you're missing a golden opportunity. Not just to be polite. Not just to stand out. But to actually boost ROI. And the best part? It's nearly effortless. … READ MORE »

DIY Email Copy: Good Idea or Risky Move?

It might surprise you to hear this from someone who writes email marketing copy for a living, but here goes: You can write your own email campaigns. You probably will. And — with a bit of structure and determination — you might even do a decent job. There. We said it. (Excuse us while our copywriting team collectively winces.) When … READ MORE »

Transparency in Email Marketing: A Superpower

Trust: It's the currency of every email campaign. There's a reason your email subscribers hesitate to hand over their details. It's not just inbox fatigue or signup apathy. It's trust – or the lack of it. According to the ICO, trust is a critical factor in email marketing performance. We want subscribers. We need their … READ MORE »

The CX Factor in Email Marketing

In 2008, United Airlines broke a musician's guitar. He tried calling. He emailed. He begged. They ignored him. So, he did what any frustrated customer with a guitar and a grudge might do – he wrote a song. "United Breaks Guitars" went viral, racked up millions of views, and torched the airline's reputation overnight. Moral of the … READ MORE »

The ICO’s Guide for Email Marketers

As financial pressures weigh heavily on SMEs, especially those relying on email marketing, some important reminders may have slipped under the radar. One of them? Data Protection Day – marked every year on 28 January. The ICO (Information Commissioner’s Office) certainly didn’t miss it. This year, the ICO used the opportunity to urge the UK’s 5.5 … READ MORE »

Don’t Dump Gen Z’s Into a Single Email List

It's tempting. You see a subscriber in 19 and think: "Ah, Gen Z. I know what they want – TikTok, protein power and wireless earbuds." But if you're segmenting your email marketing list based solely on age, you're playing a dangerous game of stereotypes. Let's unpack why that's a bad idea – and what to do instead. The Myth of … READ MORE »

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

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