Tag: email marketing

WizEmail Blog :: Economy of design

I regularly drive two different makes of cars: one has control stalks on both sides of the steering column, the other only on the left. One wonders if the designers want the windscreen wipers to be activated if I run someone over. I should not have to concentrate on something that could be automatic. There … READ MORE »

8 reasons to use a common design

You know it is an Amazon email or web page even if you cannot see the logo. The appearance is unique, shouting its source. I’m not suggesting that you should follow the example of the company in all things, but it is not a bad starting point when considering a new campaign. A single theme … READ MORE »

WizEmail Blog :: Easter is here

That is at least as far as email marketing is concerned. Now is the time to plan, to remember what went well nine months ago and to avoid that which didn’t. As Easter happens annually all around the world, an inspirational new idea can be a difficult ask. You might be looking for a theme … READ MORE »

WizEmail Blog :: A festive prompt

Christmas is nearly on us. Advent calendars across the country have open doors so there is only one thing for us in email marketing to do: plan for Easter. We are just recovering from Black Friday and there are still the presents to send off, let alone be given, and here we are talking about … READ MORE »

WizEmail Blog – Alt text in email marketing

Images can sell if picked with care. They should be used in support of text and have the same importance. A picture should explain, enhance and encourage. The problem is how to go about it. Picture editing is a remarkably difficult task. To get to professional standard takes years of application and a tendency to … READ MORE »

Designing the perfect email newsletter

E-newsletter (email or html newsletter) design is the Cinderella of email marketing. Despite many companies using it as one of their main sources of new subscribers to their email marketing list and subsequent sales funnel, the sophistication of some email design is often poor. Let us start at the beginning for the perfect newsletter. 1. From … READ MORE »

17 Basics for designing an email newsletter

Everyone loves a list, here's one with 17 basics for designing your email newsletter. Ensure the From Address is the one you always use for your email marketing. The Subject Line should make it clear that it is your newsletter (not a sales message/advert). When opened, the newsletter should have a similar appearance to your marketing emails but … READ MORE »

Taking a risk in email marketing

We recently mentioned the advice given by the Committee of Advertising Practice (CAP) on what can and cannot be claimed in non-broadcast advertisements, including the best email marketing. Our suggestion was that you should still push the boundaries. However, throwing caution to the wind has never been the sensible option. Whilst we all enjoy the … READ MORE »

Good advice from CAP?

The Copy Advice Team of the Committee of Advertising Practice (CAP) has recently published a Frequently Asked Questions article on non-broadcast adverts, including email marketing. It focuses mainly, rather predictably, on the legal aspects of copy. See: New CAP FAQs  I have a lot of time for the CAP. Their advice is normally quite clear … READ MORE »

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