Tag: email marketing

How will email marketing develop in 2018?

One of the most remarkable trends over recent years, and which intensified in 2017, is the way that consumers have taken to new technology. No post Christmas lunch snooze for me. There was chatting to some of my family in Kyoto for a while, then moving westwards to Lucerne for a magnificent live view of … READ MORE »

What will 2018 bring for email marketing?

It is that time of year again when last year’s predictions for email marketing are reviewed and rated according to outcomes. There is danger in this as there is a temptation to take the safe option and predict that everything will be the same except more so. We all knew that mobiles would increase their … READ MORE »

Child safety in a digital world

Rumours can hurt your email marketing campaign. Whilst whether Freddie Starr did indeed eat a hamster might not concern everyone, when we are told that our kettles are spying on us as they are connected to the internet, can we dismiss it as easily? After all, there are microphones and video cameras in children’s toys. … READ MORE »

How to keep children safe at Christmas?

Those on your email marketing lists will have a certain degree of trust in your company, almost by definition. If you are deceitful there is always the unsubscribe button to show their dissatisfaction. So how much emphasis should you place on any inherent risks with a product you sell?  There has been a lot in … READ MORE »

Mobile email marketing & multi-tasking

I read a lot of statistics about marketing in general and email marketing in particular. I’ve noticed that there is a degree of variation in the results, as is only to be expected, and in any case any stats that don’t come through our email marketing software is of little interest. However, there are trends … READ MORE »

Not letting go

We’ve recently covered how to improve your figures for abandoned carts, the most frustrating part of email marketing, by modifying the process. No matter how successful you are in reducing the percentage there will always be those who will almost but not quite commit to purchasing. The one essential is not to let them escape. … READ MORE »

Putting people off buying

I subscribe to a variety of email marketing lists purely for research purposes; some professional, some not so much. I’ve occasionally bought an item and this means I share the frustrations of the buying public when I come across poor designs and procedures. It makes me wonder how these companies continue in business.  It is … READ MORE »

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