Tag: email marketing

Nothing is free in email marketing

‘Free’, used in an email marketing campaign, gives the impression of no charge. When it comes to free shipping of items bought online it actually means no additional charges if the basic shipping option is chosen. Its cost is included in the item price, of course. Do people place much emphasis on merely having the … READ MORE »

The Consumer Rights Act 2015

The Consumer Rights Act (the Act) 2015 will come into force on 1 October this year. Its provisions will probably have a significant effect on those engaged in email marketing, especially with regards to contracts. For some, notably those selling digital content or using it in promotions, it will give rise to training requirements.  The … READ MORE »

Consumer Rights Act 2015, an overview

This article is a brief introduction to the Consumer Rights Act 2015 (the Act) which some of those engaged in email marketing suggest is the most important consumer legislation for some years. We will be returning to the Act in detail from time to time. Most of the provisions of the Act will come into … READ MORE »

Review of cookie setting

Email marketing has depended on setting cookies, the text-file tags set on the computers of browsers of websites. They have many functions, the most important from our point of view being to obtain statistics for our email marketing software. To lose the ability to set them would seriously restrict our advantages over other forms of … READ MORE »

Cookie monsters threatening email marketing

The heading is not strictly descriptive of this article, something I would argue against in normal circumstances, but I couldn’t let such an opportunity pass. I knew you would realise I was talking about those little ‘tags’ that allow tracking of user activity on websites. Email marketing software depends to a great extent on them. … READ MORE »

Do not overload the email

There has been a great deal of research on choice overload, in essence more is often less. It has been shown that if you offer a choice of half a dozen broadly similar items you will get better returns than offering sixty. This is not taking into account the savings associated with smaller stock ranges … READ MORE »

Choice overload

I needed a new washing machine. Whilst this might not seem relevant to email marketing, stick with me for a while. Conforming to male stereotyping, I attacked the internet, becoming confused by the multiplicity of offerings in the various ’10 best . . . ’.  I caught myself considering a machine that only had a … READ MORE »

Email marketing and internal communication

The Metropolitan (London) police force were recently derided for publishing an internal document of instructions on what their officers and staff should consider when sending emails. This gave rise to much hilarity in daily papers, the suggestion being, it would appear, that officers should instinctively know such things. Few would argue with the suggestion that … READ MORE »

Do what the police tell you

Although not aimed at email marketing of course, the Metropolitan (London) police force recently produced guidelines for internal and external emails. Whilst some newspapers, hungry to fill space, were critical, if looked at sensibly, there was a lot of sense in them. In brief, the 10 points were: 1/ Keep the title simple and clear. … READ MORE »

Cost free marketing email design

A company producing software I use frequently has a forum where one of the threads asks for ideas for the next incarnation of the product. In other words it was using their customers to complete their research for them. Heineken went a different route.  They ran a promotion, ‘Reinvent the draught beer experience’, to generate … READ MORE »

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