Tag: email marketing

Abandoning sale after click through

It is the most irritating of results in email marketing. The customer clicks through to the further information page, spends some time on it, presumably assessing the technical details, and then goes through to the landing page. We think it's all over. But then they abandon the purchase.  The reason can be difficult to fathom. … READ MORE »

Frustrations of email marketing click throughs

It is a peculiar, not to mention frustrating, fact of email marketing that some subscribers will click through to the landing page and then abandon the transaction. The question that comes to mind is: Why? The correct answer will show the way to increase completions.  It is not as if the shopper is feeling the … READ MORE »

One on the chin for Jawbone?

Using all your assets in the most efficient way is a must in a competitive industry such as email marketing. With other companies dogging your heels a campaign that puts a little space between you and the chasers will be a big relief, if only for a short time. However, you need to balance the … READ MORE »

Ensuring compliance with home working

With the increase in demand for working from home comes headaches for the data protection officer. A recent case highlights the need for comprehensive policies to be in place for home working, and not just covering the worker themselves but their immediate supervisor.  In the case mentioned, the inquiry into the matter found the company, … READ MORE »

How to use testimonials effectively

We've covered what to do with negative testimonials, but for best results you need to use the positive ones to their best effect. This doesn't mean peppering them throughout your email marketing campaign but accurately targeting them. By all means have a collection of them on one page on your website to reassure those who … READ MORE »

Websites and email marketing design

I no longer have annual updates of my websites. Or should I say 15 monthly updates? I learned from email marketing that for best results, modifications should be evidence led and continuous. One major, if unexpected, benefit to this is that, taken over three or four years, the new system is considerably cheaper. Not only … READ MORE »

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