Tag: email marketing

Jumping off roofs

A professor of Colorado State University suggests, in one of the TedTalk series, that changing behaviour is much easier than changing attitudes. See: https://www.youtube.com/watch?v=l5d8GW6GdR0 Her conclusions can be useful when planning an email marketing campaign as well as other advertising mediums. In an attempt to reduce carbon emissions, an advertisement pointed out that houses were … READ MORE »

Removing common sense from email marketing

The problem with most problems is that they appear to be solvable by the use of common sense. This is not always, or even generally, correct. We should not be worried whether something ‘stands to reason’ so much as whether there is evidence available to show if a contention is true. It stands to reason … READ MORE »

The validity of endorsement in email marketing

A few weeks ago we mentioned endorsements, pointing out that they were an effective way of generating click throughs and completions and are particularly effective in email marketing. The post was mainly practical but the Committee on Advertising Practice (CAP) has come out with guidance on the matter.  The advice, which is described as for … READ MORE »

CAP Help Note on Testimonials & Endorsements

We covered the practical use of testimonials a few weeks ago, endorsing them, so to speak, as extremely useful in email marketing. Right after publication, the Committee of Advertising Practice produced a Help Note on Testimonials and Endorsements (the Guidelines) which thankfully contain no contradictions of the main thrust of the article.  The Guidelines tend … READ MORE »

11 Subject Line truths

You will agonise over the content on the subject line for you next email marketing campaign. If you accept that the eleven points below are correct, then it should make things easier. 1/ There is more than one Each Subject Line must to tuned to a section of your subscriber list. One size does not … READ MORE »

Subject lines that guarantee things

There is no guarantee of anything in email marketing except, perhaps, that being dishonest in a Subject Line will lose subscribers. Is there anything you can do to increase your open rates? One way of looking at a Subject Line is as a newspaper headline. They have, in essence, the same function: to get people … READ MORE »

10 aspects of the perfect email marketer

There will never be the perfect email, one suitable for everyone on your email marketing list, the reason being it is impossible to define. Your job is to get as near to it as possible, within budget. Can we define the perfect person to run an email marketing campaign? Now there’s a thought. Imagine you … READ MORE »

Job vacancy & email marketing

Imagine you are going to advertise for someone to be in total charge of your email marketing campaigns. What personal attributes would you put as essential for the post? The successful candidate will: 1/ Treat the subscribers to the email marketing list as individuals. Email marketing is in essence relationship building and conveying the fact that … READ MORE »

Try a completely honest marketing email

As clichés go, ‘honesty is the best policy’ has a lot going for it and I make no excuses for using it. However, as an aphorism, it doesn’t go far enough. There are positives and negatives to the unexpurgated. No product is perfect. Everything is a compromise. You offer a hotel that is close to … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS