Tag: email marketing

Technical considerations & video

The planning is complete, the video is made, and the only decision is what to do with it. The most frequently asked questions are: 1/ Do I embed it in the email? A year or so ago, the answer would have been no. As many email clients did not support video, it was clearly a … READ MORE »

Video revolution in email marketing

The promised flood of video in all things email has been a long time coming and has not yet arrived, much to the frustration of the pundits who promised it would. There are the first glimmerings though. The reason for the current take-up is probably the suggestion that video gives a significant increase in click-throughs … READ MORE »

Overcoming writer’s block in email marketing

These are my suggestions after decades of writing when, for no apparent reason, I find it difficult to start. 1/ Avoid looming deadlines Give yourself as much time as possible to create the copy. If you won’t know the precise requirements of a marketing email until nearer sending time, you can, at the very least, … READ MORE »

The use of forms in email marketing

So how long should a sign-up form be? There is, of course, no perfect length for all requirements but we can give limits: running onto multiple pages is a no-no, as is not asking for sufficient information. There are a number of points to consider when trying to decide how long a particular form should … READ MORE »

7 Design tricks for email marketing campaigns

The most useful lesson I learned at art college was that I lacked talent. I was in the same lectures as those with real ability, one or two of whom went on to be quite famous in graphic design. You'd think I'd stand no chance but I completed my course with distinction despite my potential … READ MORE »

You can design a marketing email

Email marketing templates are a superb resource. They generally offer a vast range of designs that can be modified to suit your specific needs and at the same time look original. What might worry you is that you know nothing about graphic design. Here you are with all that opportunity and no idea what to … READ MORE »

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