Tag: email marketing

Creative email marketing

There is no fundamental difference between face to face selling and a marketing email. Sure, there is clever technology, email marketing templates and quick returns, but the basics are identical. It irritates me when I ‘fall for’ sales techniques in showrooms, but I comfort myself with the thought that I have that in common with … READ MORE »

EasyEditor Overview

In our EasyEditor, templates are made up of groups of building blocks. A building block can be text, an image, a combination of an image and text, etc. These blocks can be just dragged and dropped onto your template. The available building blocks are displayed in the Build area on the left-hand side of your … READ MORE »

What it means to be fair

Whilst not specific to email marketing, the Competition and Markets Authority (CMA) has recently published advice on unfair terms under the Consumer Rights Act (the Act) 2015, which became law on 1 October. The intent of this article is to encourage you, or the specific person/department that deals with contracts, to read the guidance and, … READ MORE »

I’d like to complain about complaints

Disgruntled customers, whether having a justifiable reason for being so or not, have many ways to protest. Facebook, Twitter, feedback, forums and the likes of Trip Advisor all provide the opportunity for a customer to vent anger or dissatisfaction. Those on your email marketing list probably know their way around the internet. Such comments are … READ MORE »

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