Tag: Email Marketing Software

Email marketing design for mobiles

Recently we covered the changing nature of how emails are read. No longer are customers sitting at desks but are now pushing their way onto trains while they check their inboxes. We need to design marketing emails to cope with the new reality. What is required is not just responsive emails, although that is an … READ MORE »

Mobile email marketing & multi-tasking

I read a lot of statistics about marketing in general and email marketing in particular. I’ve noticed that there is a degree of variation in the results, as is only to be expected, and in any case any stats that don’t come through our email marketing software is of little interest. However, there are trends … READ MORE »

Keeping ahead in mobile email marketing

Email marketing is just like having children; as one problem is solved another is revealed. We all know than mobiles are the main medium for opening emails so we can be confident that we should design our websites and emails for mobile devices. Unfortunately such a significant change means that all the truths that have … READ MORE »

Chasing up abandoned shopping carts

We recently covered how you can reduce the percentage of abandoned shopping carts, the bane of email marketing. Rates as high as 70% have been reported. This shows that there’s more than enough room for improvement. Even if, because of all your improvements, the rate has dropped considerably, there will still be those who, infuriatingly, … READ MORE »

How the GDPR relates to small businesses

Given that personal data dominates the email marketing world one would assume that most businesses affected by the GDPR have plans for the go-live date of 25 May 2018 or, at the very least, expect to finalise before that date. You need to have processes in place and tested by that date. But what of … READ MORE »

Do you really want to chance social media?

When used in support of email marketing a well-planned social media initiative can give a good return on investment. You will have seen the limitation though; it must be well planned. Let’s look at the process a little critically.  Ask yourself: 1/ Can we afford it? Whilst it might look all but free on the … READ MORE »

Is a blog useful for email marketing?

Why should you bother with a blog? After all, it takes time and effort, both of which eat into profit and email marketing is all about eliminating useless frills. You probably have other initiatives just waiting for the opportunity to prove themselves.  A blog on its own can bring visitors to your website which is, … READ MORE »

Content Marketing

You might think that email marketing is difficult enough without wandering into the realms of another form of marketing. However, if you have a website, you are there already. Content marketing is nothing more than managing what’s in your website and what you publish elsewhere, such as social media.  The norm is that content is … READ MORE »

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