Tag: Email Marketing Software

How to word surveys

The one way to ensure an email survey is abandoned is to be thoughtless in your choice of language. Your returns from email marketing campaigns will help you to ensure the questions do not patronise or confuse the subject, and a little care will negate the chances of being ambiguous. To put it another way, … READ MORE »

How to write a survey

Police officers have courses on how to make a suspect or agitated person compliant. Much of it comes down to distance and gestures but a significant factor is what they should say. One point covered is that a simple word or phrase in the wrong place can cause the situation to deteriorate. They’ve got got … READ MORE »

A quick guide to surveys for email marketing

Many managers are put off surveys, and for good reason you might think. Aren’t they hard work? Isn’t the return rate too low for dependable results? And surely email marketing software gives the same data but much quicker. All these objections can be overcome. I received an email from the Information Commissioner’s Office (ICO) asking … READ MORE »

Your response to an email marketing price war

How do you react to a perceived threat? Fight or flight is what covers most automatic responses. Stopping and having a think about it doesn’t have the same positive vibe but in the case of discovering that another email marketing company has undercut your price for a product it is the most logical way to … READ MORE »

Different ways to use an eNewsletter

We have mentioned on these pages many times before that for many companies an eNewsletter (newsletter) gives a good return on investment. There are many side benefits, such an acceptance of the From address giving a higher open rate for marketing emails. To make a newsletter work costs a significant amount of money and a … READ MORE »

Big data is big for data protection

As titles go for an e-book the Information Commissioner’s Office have not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »

The challenge of big data

As titles go for an e-book, the Information Commissioner’s Office has not gone for one that grabs the attention and instead just stuck with descriptive. Let’s face it, if you saw a book in Waterstones entitled; Big data, artificial intelligence, machine learning and data protection you probably wouldn’t pick it for holiday reading. At 114 … READ MORE »

EU legislation for email marketing

There will be all sorts of legislative problems with regards compliance with EU marketing regulations once Brexit occurs. Some suggest that initially there will be little change due to the complexity of the subject. In other words, we will tick along under the current laws and regulations for a while yet. The European Commission has … READ MORE »

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