Tag: Email Marketing Software

Data protection: what goes wrong

You might think that any charges brought by the ICO against a large companies would be rather too esoteric for an email marketing company. After all, it must be a technical infringement. However, it would seem that they, like us, make basic errors.  A study of the ICO’s actions shows that even institutions such as … READ MORE »

Following the herd

When the most successful online and email marketing companies all have similar designs to their landing pages, you might think only a fool would try something different. Surely these companies must have tested all sorts of variations over the years. The logic of that argument might seem irrefutable. After all, they have invested thousands of … READ MORE »

Developing landing pages

If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »

Using video for leads

Every so often we are told that everyone in email marketing and online business in general are opting for video. Just as often it is suggested that now is the time to get involved in video in order to beat the rush. In essence this means that most commentators are surprised at how reluctant companies … READ MORE »

What the GDPR means for email marketing?

We covered the legal meaning of the GDPR’s right to be forgotten in a recent article. It can be summarised as an individual can demand of a company that their personal data be erased. Whilst there are times when this can be refused they are specific and limited. What we need to know is what … READ MORE »

The impact of the right to be forgotten

There has been a lot of coverage in the press and TV news lately on what they suggest is the new ‘right to be forgotten’, or more correctly the right to erasure of personal data. We’ll stick with RTBF for this article.  Despite most outlets focusing on the implications for social media, not only in … READ MORE »

Email marketing for mobile devices

I reviewed a couple of articles I’d written two or so years ago on the subject of how mobile devices are changing email marketing and I was surprised to find words I hardly use nowadays, such as Blackberry. Obviously, many people still prefer them but they are becoming niche. It shows how quickly technology develops … READ MORE »

EMAIL MARKETING FREE TRIAL

30 days full functionality - No credit card required - INSTANT ACCESS