Tag: Email Marketing Software

Using video for leads

Every so often we are told that everyone in email marketing and online business in general are opting for video. Just as often it is suggested that now is the time to get involved in video in order to beat the rush. In essence this means that most commentators are surprised at how reluctant companies … READ MORE »

What the GDPR means for email marketing?

We covered the legal meaning of the GDPR’s right to be forgotten in a recent article. It can be summarised as an individual can demand of a company that their personal data be erased. Whilst there are times when this can be refused they are specific and limited. What we need to know is what … READ MORE »

The impact of the right to be forgotten

There has been a lot of coverage in the press and TV news lately on what they suggest is the new ‘right to be forgotten’, or more correctly the right to erasure of personal data. We’ll stick with RTBF for this article.  Despite most outlets focusing on the implications for social media, not only in … READ MORE »

Email marketing for mobile devices

I reviewed a couple of articles I’d written two or so years ago on the subject of how mobile devices are changing email marketing and I was surprised to find words I hardly use nowadays, such as Blackberry. Obviously, many people still prefer them but they are becoming niche. It shows how quickly technology develops … READ MORE »

Email marketing list attacked by ransomware

Recently we went through ways you can protect yourself from cyber attacks, particularly with regards to ransomware. There is a well known, and rather depressing aphorism that goes: A fence keep out only those who don’t really want to get in. In other words, regardless of what you do you still might be attacked. The … READ MORE »

Protecting your email marketing lists

Gloucester City Council (the Council) was hacked by, it is reported, Anonymous. It was fined by the ICO a not inconsiderable £100,000. This seems a bit like blaming a victim. Such a fine would be enough to cripple many companies. However, it is not quite as simple as it first appeares. The Data Protection Act … READ MORE »

Email marketing lists & Ransomware

You might have seen in newspapers or perhaps trade magazines that ransomware is an increasing problem that threatens every company. For once the alarm is not hyped. It is something that only the foolish would ignore. Part of the reason for the recent press coverage is that the ICO has recently published a blog and … READ MORE »

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