Tag: Email Marketing Campaign

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

Poor Email Marketing Delivery Metrics: Why?

When your email campaign underperforms, deliverability should be one of the first things you check. If your message doesn't land in the inbox, it doesn't matter how brilliant your copy is or how enticing your offer sounds. Worse still, if your emails are being filtered into spam folders, it can damage your sender reputation further – a … READ MORE »

Email Image SEO: Tags, names & captions

While nothing is straightforward in email marketing, the different aspects of images, as used in email, social media and on websites, can be very time-consuming to get spot on. That it is worth all the effort is a given. That just makes it irritating. Search engine optimisation of images might seem mystical, but there is … READ MORE »

Smart email marketing strategies

At a local event, I sat through a talk by a self-proclaimed street photographer. But instead of focusing on gritty urban landscapes, he zeroed in on the people walking through them – capturing moments that felt personal, intentional, and oddly familiar. Why am I telling you this story? How does it relate to email marketing? … READ MORE »

Colour can boost email marketing sales

The psychology of colour fascinates me. It should also fascinate you, but for different reasons. I delve into the various facets of the effects of colour because I, like a significant proportion of the male population, am partially colour-blind. You should research the subject because the use of colour can positively or adversely affect those … READ MORE »

How To Cheaply Change Email Design

It is a truism that most people do not like change. But don’t let that fool you: it is true. Yet customers expect change. If you stick with the same old, you will appear to these change-haters as someone who doesn’t care. You need to ensure you do not upset the subscribers to email marketing … READ MORE »

Mobile Images; The Great Untapped Resource

Whether or not the near future will be one of watching where every penny, let alone pound, is spent on email marketing, the one thing we should be searching for is a cheaper source of images. Stock images are generally of a high quality. If you’ve been searching for a specific kind of picture for … READ MORE »

What Use Are KPIs In Email Marketing?

When KPIs were introduced to a company I worked for, it was a requirement to support them enthusiastically and, having a certain ambition to go further at that time, I supported them enthusiastically. I’ve seen the flip charts. I’ve seen the PowerPoint presentations. I’ve seen successes. I’ve seen failures. One thing that I have seen … READ MORE »

What To Say About The Mini Budget

I’ve had an email from my accountant. Not the concerning moment you might think as I subscribe to their newsletter and ‘incident related’ emails. They obviously know about my job in email marketing and mostly keep the information they send relevant to my needs. That’s something we should all learn from. The personalisation means I … READ MORE »

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