Tag: Email Marketing Campaign

Putting people off buying

I subscribe to a variety of email marketing lists purely for research purposes; some professional, some not so much. I’ve occasionally bought an item and this means I share the frustrations of the buying public when I come across poor designs and procedures. It makes me wonder how these companies continue in business.  It is … READ MORE »

Abandoned shopping carts

Your email marketing campaign is a triumph. Your click-through rate is the best you’ve ever had. Yet it was all wasted because of the high number of abandoned shopping carts. Don’t despair; most problems are easily fixed and with some careful changes your rate could drop considerably.  A report suggests the average rate of abandonment … READ MORE »

Powerful words to use in a marketing email

Words can describe the universe. We’ll have to accept that mathematics does it quicker although no more accurately. On top of that, you need words for poetry where a phrase can define an emotion. One subtlety of the English language is that a word can have a different effect on different people. Much might depend … READ MORE »

SEO and email copywriting

You see it far too often. The copy that is in the marketing email is the same as that on the landing page. Whilst I know that consistency is reassuring for customers, these companies are missing a trick. Email marketing is a precise craft. Everything, from the From line to the last, short, paragraph must … READ MORE »

The election result and email marketing

Last week’s election result surprised many, not least Theresa May. We will ignore the machinations of party politics and the problems with forming a coalition and concentrate on what its likely effect will be on email marketing. Let’s start by saying there is no consensus. A few minutes rustling through newspapers and online will reveal … READ MORE »

How to word surveys

The one way to ensure an email survey is abandoned is to be thoughtless in your choice of language. Your returns from email marketing campaigns will help you to ensure the questions do not patronise or confuse the subject, and a little care will negate the chances of being ambiguous. To put it another way, … READ MORE »

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