Tag: Email Marketing Campaign

Consistency in Email Marketing Builds Trust

When I was roped into watching Jumanji: The Next Level, I realised something important about email marketing. The film was shiny, well-acted, and technically impressive — but it felt almost identical to the previous one. And that’s exactly why fans loved it. They didn’t want a brand-new story; they wanted familiarity with a few surprises. … READ MORE »

Email Marketing Through Cialdini’s Lens

Have you heard of Dr. Robert Cialdini? What about his Seven Principles of Influence? I have. And I even covered their application in email marketing recently.  Email marketing isn’t just about sending messages — it’s about inspiring action. Understanding human psychology can transform an ordinary email campaign into a high-converting machine. That’s where Cialdini’s 7 Principles … READ MORE »

Catch Phrases Every Email Campaign Needs

There’s an Anglo-centric myth that Julius Caesar brought an army to the south coast of what was to become England in 55 BCE, and his report to the senate consisted of three words: veni, vidi, vici — in approximate English: I came, I saw, I conquered. We are all willing to sacrifice accuracy for brevity in … READ MORE »

Cialdini’s 7 Principles in Email Campaigns

Dr. Robert Cialdini's Seven Principles of Influence are more than psychology theory — they're practical levers you can pull to make your email marketing campaigns more persuasive and more profitable. Used wisely, these principles help you engage subscribers, boost conversions, and build trust. Ignore them (at your own peril), and your campaigns risk blending into the … READ MORE »

Email Templates: Keep or Change?

Free email marketing templates are one of the most accessible tools available to SMEs. They reduce design costs, speed up production, and eliminate the need for an in-house design team. But how effective are they – really – and how often should you be changing yours? Let's break it down. Templates vs Custom Design Teams: … READ MORE »

Can Email Marketing Data Be Too Good?

One of email marketing's greatest strengths? Data. It's instant. It's reliable. It's rich. Best of all, it's yours – not something your competitors can get their hands on. But here's the catch: there's a lot of it. And while data is powerful, too much of it can be paralysing if you don't know where to start. Open rates, click-throughs (CTR), conversions, … READ MORE »

Dodgy Pricing Tactics in Email Marketing

A Shortcut to the Spam Folder A recent feature in Which? – that bastion of consumer trust – had a headline that should make any email marketer sit up: "Dodgy pricing tactics exposed". And they weren't pulling punches. In the wake of the Ticketmaster backlash and the growing spotlight on misleading pricing, this is the kind of attention … READ MORE »

Why Your Emails End Up in Spam?

You did everything right. You followed the spam laws. You got consent. You even triple-checked your footer. So why are your emails still vanishing into the black hole of the spam folder? Here's the uncomfortable truth: compliance doesn't equal deliverability. Just because you're playing by the rules doesn't mean the inbox gatekeepers are letting you in. … READ MORE »

The People Factor in Email Marketing

When you think email marketing success, you probably picture high open rates, compelling subject lines, or slick automation flows. Am I right? But here's the secret (not a lot of people know it): none of it matters if the people behind your email campaigns aren't engaged. Your employees are the heartbeat of your email marketing strategy.  If they're … READ MORE »

Boost Your Email Campaign Productivity

Creating an email marketing campaign can feel like juggling batons while reciting Shakespeare – blindfolded. Between strategy, copy, visuals, segmentation and analytics, it's no wonder marketers fall into the trap of "busy work" instead of "smart work". You want to flip the script? These productivity tips will certainly help you build email campaigns faster and better, without … READ MORE »

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