Tag: email lists

Data protection: what goes wrong

You might think that any charges brought by the ICO against a large companies would be rather too esoteric for an email marketing company. After all, it must be a technical infringement. However, it would seem that they, like us, make basic errors.  A study of the ICO’s actions shows that even institutions such as … READ MORE »

Developing landing pages

If you peruse the landing pages of one of the online sales internet giants you will discover that, regardless of the product, they suffer from a certain sameness. You might think that, as they are very successful, following their example is a good idea. You would be right of course, but only for those starting … READ MORE »

The basics of lead generation

For those just starting in email marketing, lead generation must appear almost mystical. It is also an essential and you need to crack it. However it is a straightforward process, although one that requires constant effort.  Let’s start with what lead generation is: Gaining the contact details, in our case mainly email addresses, of potential … READ MORE »

Using video for leads

Every so often we are told that everyone in email marketing and online business in general are opting for video. Just as often it is suggested that now is the time to get involved in video in order to beat the rush. In essence this means that most commentators are surprised at how reluctant companies … READ MORE »

Right to be forgotten

It is probable that the General Data Protection Regulations will become law later this year and the implications for email marketing are quite wide, although by no means difficult to comply with. A few weeks ago we covered how the GDPR effects big data. The popular media have picked up on a different aspect of … READ MORE »

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